bellissimo
Company Overview:
Bellissimo Started their business in 2013 in Bangladesh with a tagline “So good it’s”. It is an ice cream based company. Bellissimo is about quality and variety. All their products are designed to satisfy the most discerning customer. Bellissimo offers an international standard of ice cream. Bellissimo guarantees unmatched flavor and creaminess. They use natural flavors to give their customers a tongue-a-licious experience. Their ice cream is creamier because they use rich, creamy milk fat instead of cheap vegetable oil. Bellissimo is a result of immense research and hard work. Bellissimo is the Italian word for 'lovely.' They exist to provide joy and happiness. Bellissimo ice cream is made with natural flavors and 10% milk fat for unmatched taste and creaminess. It offers many flavors. Such as:
1. Nutty Pistachio
2. Banana Chocolate Walnut
3. Mint Chocolate Chip
4. Nutty Almond
5. Butter Chocolate Almond
6. Cherry Chocolate Chip
It offers many types of ice cream products such as: ice cream cup, ice cream cone, ice cream sticks and ice cream sandwiches.
Target Market:
Targeting the right market in right way is one of the major task for any company .Bellissimo designs and produces their Ice Cream basing on the Customers income, age, status and taste. Considering the income of consumer, Bellissimo targets both upper class and middle class people. As it is expensive than other ice cream brands, it does not target lower class people. Considering the occupation of customer, Bellissimo targets students like school going, college going, and university going people. They also target office worker, housewife. As everyone likes ice cream, Bellissimo introduce their product for both men and women and both are their target customers. Bellissimo targets teenager, children, young adults and elderly adults.
SMART Objectives:
1) Specific:
Through this IMC campaign we want to introduce some new flavors of
Bellissimo Started their business in 2013 in Bangladesh with a tagline “So good it’s”. It is an ice cream based company. Bellissimo is about quality and variety. All their products are designed to satisfy the most discerning customer. Bellissimo offers an international standard of ice cream. Bellissimo guarantees unmatched flavor and creaminess. They use natural flavors to give their customers a tongue-a-licious experience. Their ice cream is creamier because they use rich, creamy milk fat instead of cheap vegetable oil. Bellissimo is a result of immense research and hard work. Bellissimo is the Italian word for 'lovely.' They exist to provide joy and happiness. Bellissimo ice cream is made with natural flavors and 10% milk fat for unmatched taste and creaminess. It offers many flavors. Such as:
1. Nutty Pistachio
2. Banana Chocolate Walnut
3. Mint Chocolate Chip
4. Nutty Almond
5. Butter Chocolate Almond
6. Cherry Chocolate Chip
It offers many types of ice cream products such as: ice cream cup, ice cream cone, ice cream sticks and ice cream sandwiches.
Target Market:
Targeting the right market in right way is one of the major task for any company .Bellissimo designs and produces their Ice Cream basing on the Customers income, age, status and taste. Considering the income of consumer, Bellissimo targets both upper class and middle class people. As it is expensive than other ice cream brands, it does not target lower class people. Considering the occupation of customer, Bellissimo targets students like school going, college going, and university going people. They also target office worker, housewife. As everyone likes ice cream, Bellissimo introduce their product for both men and women and both are their target customers. Bellissimo targets teenager, children, young adults and elderly adults.
SMART Objectives:
1) Specific:
Through this IMC campaign we want to introduce some new flavors of