The first theory to be considered is the “Need to Belong” theory (Baumiester &
Leary, 1995) which asserts that all humans share a common need to be connected with others, and common sense signals that individuals’ lives are better for being connected.
Furthermore, Baumiester & Leary (1995) proposed that the “need to belong” has two aspects: (1) people want a stable and enduring context of concern and caring, (2) people need frequent interaction with the same person. As stipulated in the first aspect, people want a constant perspective of being loved and cared. Myers (2010) supported this theory by stating that people who find supportive person whom they can disclose makes them feel accepted and prized. He added that this situation is associated with the arousal of …show more content…
She stated that rewards are the things which are received and give benefit to the receiver. Meanwhile, costs are the things which are lost at the course of giving sources. Cost is associated with the giver of sources.
Figure 1 shows how the “Need to Belong” theory and Social Exchange theory. The “Need to Belong” theory explains t hat people need to connect to others in order to satisfy their need to belong. It also proposes two aspects in achieving the need to belong. The satiation of the first aspect (which is the desire to have an enduring and stable relationship and have a context of concern and caring) in achieving the need to belong affects the cognitive tasks of the person affiliated according to their reactions.
Meanwhile, the second aspect of achieving the need to belong is frequent interaction with the same individuals or g roup of persons. The “Social Exchange” theory