Managerial Finance
26 Aug, 1999
A Little History: Ben & Jerry's, Vermont's Finest Ice Cream and Frozen Yogurt, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield with a $12,000 investment ($4,000 of which was borrowed.) They soon became popular for their innovative flavors, made from fresh Vermont milk and cream. The company works to employ its Mission Statement in as many day to day business decisions as possible so that the company is profitable and the community can profit by the way Ben & Jerry's does business. Corporate Profile: Ben & Jerry's Homemade, Inc. is a Vermont (USA) corporation. They make super premium ice cream, frozen yogurt, and ice cream novelties in unique as well as traditional flavors; their products are marketed through supermarkets, grocery stores, convenience stores, and food service operations, as well as through licensed scoop shops, franchised scoop shops, and company-owned scoop shops. Ben & Jerry's products are distributed in all 50 states, and you'll find over 120 Ben & Jerry's franchised scoop shops in 20 states (including Washington, D.C.). Internationally, there are franchised scoop shops in Canada and licensed scoop Group 2 shops in Israel and The Netherlands. In 1988 Ben & Jerry's Homemade, Inc. created a document called the Statement of Mission. They are dedicated to the creation & demonstration of a new corporate concept of linked prosperity. Our mission consists of three interrelated parts: product, economic and social.
Ben & Jerry's Philanthropy: Ben & Jerry's gives away 7.5 percent of its pre-tax earnings in three ways: the Ben & Jerry's Foundation; employee Community action Teams at five Vermont sites; and through corporate grants made by the Director of Social Mission Development. They support projects which are models for social change - projects which exhibit creative problem solving and hopefulness. The Foundation