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Ben & Jerry Case Study

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Ben & Jerry Case Study
Course: Organizational Development (MGMT 3022) Group Project: Ben and Jerry’s (A): Team Development Intervention

THE UNIVERSITY OF THE WEST INDIES
ST. AUGUSTINE, TRINIDAD AND TOBAGO, WEST INDIES

FACULTY OF SOCIAL SCIENCES
DEPARTMENT OF MANAGEMENT STUDIES

MGMT 3022 – ORGANIZATIONAL DEVELOPMENT

(EVENING UNIVERSITY)

COURSE CODE: Mgmt. 3022

COURSE TITLE: Organizational Development

CREDITS: 3

SEMESTER & YEAR: 2: 2011/2012

COURSE LECTURER: Mr. Roland Baptiste

LECTURE TIME: Thursday 5:00-8:00PM

DATE DUE: April, 2012

GROUP NAMES: Tricia Toney-Nurse- 809005837

Colleen Skeete- 809002287

Atia Kelly- 809002592

Krystel Chin Albert- 037373614

Dayo Gervais – 808100296

Sunita Bachew - 809001270

Coleen Paul-

WORD COUNT:

Content

1. Case Summary and Questions
2. Executive Summary
3. Introduction
4.

Case Summary

Ben and Jerry’s (A): Team Development Intervention

Ben & Jerry’s Homemade Inc. (B&J) is one of the two major players in the super premium ice-cream market in the United States of America. B&J had been very successful throughout the 1980s; controlled by Ben Cohen and Jerry Greenfield. It currently holds 42% of its market. It benefits from its high product quality, social image and
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