Benefits of Competing in World Touring Car Championship and World Rally Championship
Induction Assignment
BSc Motorsport Management and Logistics
Contents Introduction 3 Background to WTCC and WRC 4 WTCC 4 Comparisons of the two championships 7 Championship 7 International Championship 7 High Performance cars 7 International Media 7 Websites 8 Professionalism 8 Sponsorship 8 Costs 8 Benefits of competing 9 Development of technology 9 Advertising 9 Brand image 10 Hospitality 10 Fan Loyalty 11 Conclusion 13 Cost 13 Publicity 13 Website 13 Appendix 14 References 26 Bibliography 29
Introduction
This document will make a case for a car manufacturer to join either the World Touring Car Championship (WTCC) or World Rally Championship (WRC). The report gives; a background, comparisons of the two championships, benefits in competing in either championships and to which championship the author would recommend a car manufacturer to enter.
Background to WTCC and WRC WRC The world rally is an international competition in motorsport, named the ‘WRC’ – ‘World Rally Championship’. The WRC is an organisation governed by the ‘FIA’ – ‘Federation Internationale de l 'Automobile’. The WRC organise events where specially designed cars compete upon setting point to point times on closed roads. The roads named ‘special stages’ are held in many different countries around the world. [See appendix 1 for the ‘WRC’ Website championship definition]. [Reference 1] These special stages are performed consecutively for most of the day and usually at night time and over 3 or 4 days, throughout the year or ‘race season’ as called in motorosport, drivers and race teams accumulate points in order to equate to a championship, where at the end of the season the highest points scoring drivers and teams can be awarded as World Rally Champions of that specific year. “Unsurprisingly, the series is widely regarded as the most
BSc Motorsport Management and Logistics
Contents Introduction 3 Background to WTCC and WRC 4 WTCC 4 Comparisons of the two championships 7 Championship 7 International Championship 7 High Performance cars 7 International Media 7 Websites 8 Professionalism 8 Sponsorship 8 Costs 8 Benefits of competing 9 Development of technology 9 Advertising 9 Brand image 10 Hospitality 10 Fan Loyalty 11 Conclusion 13 Cost 13 Publicity 13 Website 13 Appendix 14 References 26 Bibliography 29
Introduction
This document will make a case for a car manufacturer to join either the World Touring Car Championship (WTCC) or World Rally Championship (WRC). The report gives; a background, comparisons of the two championships, benefits in competing in either championships and to which championship the author would recommend a car manufacturer to enter.
Background to WTCC and WRC WRC The world rally is an international competition in motorsport, named the ‘WRC’ – ‘World Rally Championship’. The WRC is an organisation governed by the ‘FIA’ – ‘Federation Internationale de l 'Automobile’. The WRC organise events where specially designed cars compete upon setting point to point times on closed roads. The roads named ‘special stages’ are held in many different countries around the world. [See appendix 1 for the ‘WRC’ Website championship definition]. [Reference 1] These special stages are performed consecutively for most of the day and usually at night time and over 3 or 4 days, throughout the year or ‘race season’ as called in motorosport, drivers and race teams accumulate points in order to equate to a championship, where at the end of the season the highest points scoring drivers and teams can be awarded as World Rally Champions of that specific year. “Unsurprisingly, the series is widely regarded as the most
References: 1. WRC. (2010). What is WRC. Available: http://www.wrc.com/about-wrc/?page=74. Last accessed 08 October 2010. 2. WTCC. (2010). Home &Regulations. Available: http://www.fiawtcc.com. Last accessed 08 October 2010. 3 4. WTCC. (2010). Events. Available: http://www.fiawtcc.com. Last accessed 08 October 2010. 5 6. FIA. (2010). Classification and Definitions. Available: http://argent.fia.com/web/fia-public.nsf/018A1FDC760D10B1C1257690003DA7D6/$FILE/251%20(2010)-111209.pdf. Last accessed 08 October 2010. 7 8. WRC. (2010). WRC TV guide. Available: http://www.wrc.com/fanzone/wrc-tv-guide/. Last accessed 08 October 9 10. FIA. (2010). INFORMATION FOR ALL POTENTIAL ENTRANTS. Available: http://private.fia.com/web/fia-public.nsf/vchp/700/$FILE/To%20all%20the%202010%20FIA%20WTCC%20potential%20entrants.pdf?Openelement. Last accessed 08 October 2010. 11 12. Dr. Adrian Reynard. (2004). welcome to adrianreynard.com. Available: http://www.adrianreynard.com/. Last accessed 08 October 2010 13 14. Louis ALbornos . (2005-2010). Motorsport Sponsorship. Available: http://www.topspeedracer.com/motorsports-sponsorship.html. Last accessed 08 October 2010. 15 16. FIA. (2010). Commission Tasked With Developing Green Motor Sport. Available: http://www.fia.com/en-GB/automotive/issue-15/news/Pages/article-4.aspx. Last accessed 08 October 2010.