Benefits of Viral Marketing in the 21st Century
To what extent is ‘Viral Marketing’ beneficial to companies in the twenty-first century?
Viral marketing is one of the most significant tools contributing many benefits to businesses in the twenty-first century. Due to the development of internet commerce, computer networks allow people to have an opportunity to select interesting information for them. As a result, the decrease in consuming information through TV, newspaper and radio while the consumption of online information has a dramatic increase. The reason why the internet has become popular is internet not only provides specific information to user but also have many programs which helps user to communicate in online social networks such as Facebook, Tweeter or YouTube. (Weber, 2009) These programs allow the user to share opinion, send massage, upload photo or video into cyberspace network. This is reason why many businesses are more likely to focus the market strategy on the internet channel at the present. According to this, viral marketing is used as the tools to pass business massages to consumer significantly, Wilson (2000, p.1) states ‘Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others , creating the potential for exponential growth in the message’s exposure and influence. Like viruses such strategies take advantage of rapid multiplication to explode the message to thousands, to Million.’ This essay will evaluate the importance of viral marketing relating to business, showing the benefits of this strategy then analyze procedure of viral marketing. It will begin with explaining the viral marketing framework outlining of viral marketing process.
The frame work of viral marketing is measured in two factors. The first is the role of the influencer which is passive and active role. The second is the benefits level of externalities network to the influencers and the recipients. Both of dimensions divide framework of viral marketing into four
Viral marketing is one of the most significant tools contributing many benefits to businesses in the twenty-first century. Due to the development of internet commerce, computer networks allow people to have an opportunity to select interesting information for them. As a result, the decrease in consuming information through TV, newspaper and radio while the consumption of online information has a dramatic increase. The reason why the internet has become popular is internet not only provides specific information to user but also have many programs which helps user to communicate in online social networks such as Facebook, Tweeter or YouTube. (Weber, 2009) These programs allow the user to share opinion, send massage, upload photo or video into cyberspace network. This is reason why many businesses are more likely to focus the market strategy on the internet channel at the present. According to this, viral marketing is used as the tools to pass business massages to consumer significantly, Wilson (2000, p.1) states ‘Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others , creating the potential for exponential growth in the message’s exposure and influence. Like viruses such strategies take advantage of rapid multiplication to explode the message to thousands, to Million.’ This essay will evaluate the importance of viral marketing relating to business, showing the benefits of this strategy then analyze procedure of viral marketing. It will begin with explaining the viral marketing framework outlining of viral marketing process.
The frame work of viral marketing is measured in two factors. The first is the role of the influencer which is passive and active role. The second is the benefits level of externalities network to the influencers and the recipients. Both of dimensions divide framework of viral marketing into four
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