Benetton Group
REPORT BY COMPETENCY GROUP
MARKETING STRATEGY
OF
UNITED COLORS OF BENETTON
INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Page 1
IIPM AHMEDABAD
REPORT BY COMPETENCY GROUP
An Analysis of Marketing Strategy of
United Colors of Benetton
A report submitted towards the partial fulfillment of the requirements of the two years full-time MBA Degree.
Guided By:
PROF. PABITRA RANJAN CHAKRAVORTY
Submitted By:
SHREY GHOSAL
STEFFY VELAYUDHAN
SANDEEP SINGH BHADAURIA
SUMIT TANWAR
HARSHIL PATEL
Page 2
IIPM AHMEDABAD
REPORT BY COMPETENCY GROUP
ACKNOWLEDGMENT
We, the Competency Group, take this privilege while presenting this project report, to express our deep gratitude to all those who offered their valuable help and devoted their precious time to help us in completing the project successfully. This journey into project methodology would have been a travesty had it not been for the guidance, assistance, encouragement and moral support from many. It would be unjust if we do not commence this study by acknowledging their efforts. We would like to express our gratitude to all those who gave us the possibility to complete this Marketing Strategy Report. We would like to thank Indian Institution of Planning & Management.
We are deeply indebted to our faculty and guide Mr. Pabitra Ranjan from Indian
Institution of Planning & Management for his valuable guidance, stimulating suggestions, patience and for encouraging us to go ahead with our project report.
We want to thank all the faculties and our friends in Indian Institution of Planning &
Management for their help support, interest and valuable hints during our project.
Page 3
IIPM AHMEDABAD
REPORT BY COMPETENCY GROUP
CONTENTS
Sr. No
1.
Introduction
Particular
Page No.
05
2..
Objectives of the Study
07
3.
Research Methodology
07
4.
Marketing Strategy
9
5.
Brands
14
6.
Sales
15
7.
Supply Chain
16
8.
MARKETING STRATEGY
OF
UNITED COLORS OF BENETTON
INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Page 1
IIPM AHMEDABAD
REPORT BY COMPETENCY GROUP
An Analysis of Marketing Strategy of
United Colors of Benetton
A report submitted towards the partial fulfillment of the requirements of the two years full-time MBA Degree.
Guided By:
PROF. PABITRA RANJAN CHAKRAVORTY
Submitted By:
SHREY GHOSAL
STEFFY VELAYUDHAN
SANDEEP SINGH BHADAURIA
SUMIT TANWAR
HARSHIL PATEL
Page 2
IIPM AHMEDABAD
REPORT BY COMPETENCY GROUP
ACKNOWLEDGMENT
We, the Competency Group, take this privilege while presenting this project report, to express our deep gratitude to all those who offered their valuable help and devoted their precious time to help us in completing the project successfully. This journey into project methodology would have been a travesty had it not been for the guidance, assistance, encouragement and moral support from many. It would be unjust if we do not commence this study by acknowledging their efforts. We would like to express our gratitude to all those who gave us the possibility to complete this Marketing Strategy Report. We would like to thank Indian Institution of Planning & Management.
We are deeply indebted to our faculty and guide Mr. Pabitra Ranjan from Indian
Institution of Planning & Management for his valuable guidance, stimulating suggestions, patience and for encouraging us to go ahead with our project report.
We want to thank all the faculties and our friends in Indian Institution of Planning &
Management for their help support, interest and valuable hints during our project.
Page 3
IIPM AHMEDABAD
REPORT BY COMPETENCY GROUP
CONTENTS
Sr. No
1.
Introduction
Particular
Page No.
05
2..
Objectives of the Study
07
3.
Research Methodology
07
4.
Marketing Strategy
9
5.
Brands
14
6.
Sales
15
7.
Supply Chain
16
8.