Benihana of Tokyo Analysis
Benihana of tokyo wac analysis:
The case benihana of Tokyo was simply about how to expand the business. Benihana is a service restaurant chain providing only minimal menu. The issue identified was they were unable to make a decision that how would they expand their business. They have some options waiting but its hard to make a strategy. It is a very difficult to expand a service nature of business because in service type of business everyone thinks he is a expert due to his practical observation. Another problem that one has to face in service is that the service is peculiar to each customer and that is what is extremely unfortunate. Another issue is that they are not targeting youth which has restricted them to larger markets and is not allowing them to expand in smaller markets. Basically benihana is contributing to bring Japanese culture to America. It’s a steakhouse with a small menu with all its arrangements and decoration is depicting the Japanese culture. It was a concept brought by analysis of rocky who analyzed that American enjoy eating at exotic places so benihana is playing a role to bring a new unique culture by combining Japanese culture with a American touch. Their sitting plan was also unique as it was a hibachi concept in which food is cooked in front of the customers. Benihana concept was to keep the menu limited that will result in reducing the food and waste cost. And that proved to be a good strategy as it saved 30-35% of food cost. They started with the west side and then opened at east side but their major success which they achieved was their Chicago restaurant that earned them revenue of $1.3million per year approximately. And the highlight of that high revenue was less food wastage and low labor cost. In benihana usually 30 operate out of which 8 needs to be chefs. If they generated a per year revenue of $1.3 million so their labor cost of Chicago comes out to be $130000 that is the 10% of total sales and same is the cost for their
The case benihana of Tokyo was simply about how to expand the business. Benihana is a service restaurant chain providing only minimal menu. The issue identified was they were unable to make a decision that how would they expand their business. They have some options waiting but its hard to make a strategy. It is a very difficult to expand a service nature of business because in service type of business everyone thinks he is a expert due to his practical observation. Another problem that one has to face in service is that the service is peculiar to each customer and that is what is extremely unfortunate. Another issue is that they are not targeting youth which has restricted them to larger markets and is not allowing them to expand in smaller markets. Basically benihana is contributing to bring Japanese culture to America. It’s a steakhouse with a small menu with all its arrangements and decoration is depicting the Japanese culture. It was a concept brought by analysis of rocky who analyzed that American enjoy eating at exotic places so benihana is playing a role to bring a new unique culture by combining Japanese culture with a American touch. Their sitting plan was also unique as it was a hibachi concept in which food is cooked in front of the customers. Benihana concept was to keep the menu limited that will result in reducing the food and waste cost. And that proved to be a good strategy as it saved 30-35% of food cost. They started with the west side and then opened at east side but their major success which they achieved was their Chicago restaurant that earned them revenue of $1.3million per year approximately. And the highlight of that high revenue was less food wastage and low labor cost. In benihana usually 30 operate out of which 8 needs to be chefs. If they generated a per year revenue of $1.3 million so their labor cost of Chicago comes out to be $130000 that is the 10% of total sales and same is the cost for their