A business that seeks to operate honestly, considers people and the environment when making business decisions, and tries to make a positive contribution to the local community and to wider society
Berjaya Corporation Berhad is an investment holding company and is engaged in the provision of management services. Berjaya Corporation group of companies is founded by Tan Sri Dato’ Seri Vincent Tan Chee Yioun when he acquired a major controlling stake Berjaya Industrial Berhad in the year of 1984. It is originally known as Berjaya Kawat Berhad and now known as Reka Pacifiic Berhad.
In October 1988, Berjaya Group became the holding company of Reka Pacific Berhad. The principal activities of the subsidiaries consist of Consumer Marketing, Direct Selling & Retail; Financial Services; Hotels, Resorts, Vacation Timeshare & Recreation Development; Property Investment and Development; Gaming & Lottery Management; Development of Sanitary Landfill, Environvental Services and clean Technology Investment; Food & Beverage; and Investment Holding (appendix 1). Hence, due to their strategies structure, it has made them successful until today.
At Berjaya Corporation group of companies, they believe that being a social responsible company can bring a balance between profitability and communities they operate. Due to their business, Berjaya companies almost in touch with society daily needs. Therefore, Berjaya always encourage their staff to take part in the Group’s Corporate Social Responsibility (CSR) activities. Over the years, Berjaya Corporation had planned many charity projects, fund-raising events and donations as a social commitment towards the society.
2.0 Current Practices
2.1 Community
To curb the escalation of strays in Malaysia, Berjaya Corporation Berhad organized a charity concert and conducted by Berjaya Youth to raise funds for the approximately RM115,000 for the sterilization of 1,000 rescued animals. Besides that, Berjaya Youth had