Student Name: Yibo, Shen Student ID: 1051698 Question Number: 1
Within the realm of industrial economics, a central focus is on equilibrium in oligopoly models, and the questions arise of how the firms would find the equilibrium and whether they will choose it. The efforts of this essay are devoted to a discussion of Cournot and Bertrand models of competition, two fundamental single-period models that form the basis for multi-period models (Friedman, 1977). Firstly the essay will give an introduction to the properties of the Cournot and Bertrand models of competition and examine their implications to the relationship between structure and performance. Then it will theoretically address the question that when and how we can choose either of these two models to better describe a market, and empirically distinguish between two models by giving example industries that behave according to each. Finally the essay will draw a conclusion.
Oligopoly theory abstracts from the complexity of real-life corporate strategy, and concentrates on just one or two strategic variables (Davies et al, 1991). Cournot (1838) takes the view tat the firmâs strategic variable is quatity or output. In contrast, Bertrand (1883) takes the viewe that the firmâs basic strategic variable is price. In order to capture the distinction between the Cournot and Bertrand framework, we will consider the simplest case of homogeneous products. Also due to word limitation, product differentation is out of scope of this essay.
In Cournotâs model of competition, each firm has a cost function, the industry has a demand function, firms compete with others just once and they make their production decisions simultaneously, and it is impossible for any new firm to enter or old firm to leave the industry. Most important, the only decision each firm is able to make is the choice of its output level (Friedman, 1977). being í µí±í µí± = âí