Bespoke Framing Service Company Case Study

Introduction
Bespoke framing service company (BFS) is local business which specializes in manufacturing picture frames for customers. The company produced paintings, photographs and sporting memorabilia. The company’s clients have desire to buy art galleries, local businesses and sports clubs at this time. The frames are manufactured with dark wood, light wood and aluminium. Bespoke framing service has six staffs in production line. The company asks to offer those frames from local suppliers. The company advertises in local newspapers, magazines, and local radio station. The existing customers also give recommendations to the company. The director wants to exploit the potential of e-commerce by increasing the number of businesses online to
Branding
Branding is important for a company to be noticed and get loyalty from customers. Bespoke framing service company will use effective branding strategy. The company will manufacture frames with different shapes, sizes and types of wood which can differentiate company’s products from other competitors. The company will produce attractive picture frames for customers. The picture frames should also be relevant for clients whether it is suitable in customers’ homes to hang on the wall or is it heavy to carry from one place to another. BFS will try to get good perceived value from customers like the frames are made from quality wood and offer attractive designs for customers. BFS will also use brand consolidation strategy. The company will offer service to other companies (for example, furniture companies and home decoration companies) for customers who want things in one place as building brand which will lead to success in future.
E-mail
It costs large amount of money concern with hardware and software. The more sophisticated in technology, the more it cost in upgrading software and hardware. Bespoke framing service should consider carefully in calculating costs . In order to set up an e-commerce site, the company has to give money to web developers to plan design, write software, create the content and operate on the internet. In opportunity cost, the company should implement plans quickly as another company can imitate and operate it. For small company, it costs about under $4000 on setting up a website. In addition, it is difficult to keep price under $110,000 on constructing new electronic commerce. To effective and efficient e-commerce website, most of expert advises to maintain annual cost and improve a site that is running will be 50 percent and 200 percent of its initial cost. It can help bespoke framing company to maintain cost significantly.
Compare benefits to cost
Bespoke framing company should compare benefits to cost in order to make new improvements. The company should calculate both tangible and intangible benefit such as employee’s satisfaction and company reputation. Identifying benefits can determine value of benefits and identifying cost can determine value of cost.
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