Best Buy
Table of Contents
Company Overview………………………………………………………………3
Marketing Strategy/Plan………………………………………………………….4
Customer loyalty programs…………………………………………….………...5
Product Quality and prices……………………………………………….……....6
SWOT……………………………………………………………………....….…7
Competitors……………………………………………………………….………8
Overall Appearance……………………………………………...……….……….9
Reflections………………………………………………………………….…….10
Interview Questions………………………………………………………………11
Evaluations………………………………………………………………….……13
Company overview
Best Buy is one of the world’s largest multinational consumer electronics retailers with stores in Canada, China, United States and Mexico. Richard M. Schulze and Gary Smoliak founded Best Buy in 1966, but it was established as a company in 1983. The company’s stores offer video products, audio products, musical instruments, mobile electronics, home & office products, and networking equipment as well; it also provides service contracts, warranties and repair services; therefore, it operates as a retail store, online retail and call center.
Best buy has been facing the increase in competition from online retailers and discount stores however the company has been reorganizing its e-commerce offerings and making other site upgrades. An effective communication is important for managers in the organization so that they can perform their jobs and responsibilities. A manager would need the basic functions of management that are planning, organizing, leading and controlling. Customers turn to Best Buy for purchases and answers to their technology questions; this company gives their clients the opportunity to communicate, learn with all different benefits that Best Buy has to offer.
Today, we have become more dependent on technology. We live in a society that is called "technologically civilized", meaning that every small work we do, is
Company Overview………………………………………………………………3
Marketing Strategy/Plan………………………………………………………….4
Customer loyalty programs…………………………………………….………...5
Product Quality and prices……………………………………………….……....6
SWOT……………………………………………………………………....….…7
Competitors……………………………………………………………….………8
Overall Appearance……………………………………………...……….……….9
Reflections………………………………………………………………….…….10
Interview Questions………………………………………………………………11
Evaluations………………………………………………………………….……13
Company overview
Best Buy is one of the world’s largest multinational consumer electronics retailers with stores in Canada, China, United States and Mexico. Richard M. Schulze and Gary Smoliak founded Best Buy in 1966, but it was established as a company in 1983. The company’s stores offer video products, audio products, musical instruments, mobile electronics, home & office products, and networking equipment as well; it also provides service contracts, warranties and repair services; therefore, it operates as a retail store, online retail and call center.
Best buy has been facing the increase in competition from online retailers and discount stores however the company has been reorganizing its e-commerce offerings and making other site upgrades. An effective communication is important for managers in the organization so that they can perform their jobs and responsibilities. A manager would need the basic functions of management that are planning, organizing, leading and controlling. Customers turn to Best Buy for purchases and answers to their technology questions; this company gives their clients the opportunity to communicate, learn with all different benefits that Best Buy has to offer.
Today, we have become more dependent on technology. We live in a society that is called "technologically civilized", meaning that every small work we do, is
Cited: n.d. . Beschizza, Rob. http://www.wired.com/gadgetlab/2007/03/best_buy_admits/. 03 03 2007. Insight, Business. Best Buy Company Inc. New York, n.d. O’Loughlin, Sandra. "Inside Best Buy 's Analytics-Based Customer-Centric Marketing Blueprint." - Consumer Events. N.p., n.d. Web. 27 Aug. 2013. n.d. PRESS, THE ASSOCIATED. Best Buy Reports a Loss for the Quarter. 21 May 2013. . TheStreetWire. Best Buy Co Inc (BBY): Today 's Featured Services Winner. 23 05 2013. yaminisanmukhani. SWOT Analysis on Best Buy. 27 November 2011. .