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Best Buy Business Analysis

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Best Buy Business Analysis
Best Buy Contemporary Business

Abstract
This research paper focuses on the functionality of Best Buy’s website. It further discusses the how Best Buy promotes their products. There is a description about how their website informs the consumer about the capabilities of their products. Further there is an evaluation of the contact information which includes the many options for contacting them. Due to the large variety of the products offered by Best Buy there are many ways for them to customize products to the customer needs which they attribute their sustainability. Also there is a discussion about the marketing strategies and what is in place on their website. Additionally there is an analysis of the corporation’s privacy policy and response to a security breach with recommendations on how to prevent further compromises.
Describe and evaluate a major corporation’s Website in these four areas: (1) product information, (2) corporation’s contact information, (3) customization of products for customers, and (4) customer information at purchase.
Best Buy Incorporated, founded by Richard Schulze in 1966, is a top provider of electronics (Form 10K, 2011). Best Buy is also a Fortune 500 hundred company is considered the largest retailer in its class who dominates the market by accounting for 21 percent of the market (Form 10K, 2011). Best Buy Inc is also globally diverse with stores in Canada, China, United Kingdom and Mexico (Form 10K, 2011). Best Buy conduct online operations through many different brand names; BestBuy.com, BestBuy.ca, BestBuy.co.uk, BestBuyMobile.com, CarphoneWarehouse.com, Five-Star.com, FutureShop.ca, Geek Squad, Magnolia Audio Video, Napster.com, and PhoneHouse.com (Form 10K, 2011). Each brand name targets a specific market internationally. Best Buy employs a robust website which features all of their electronics, home office and entertainment products, appliances and services.
When selecting an item the consumer has access to a


References: United States Securities and Exchange Commission Form 10K (2011, May). Best Buy Corporation, Commission File Number 1-9595. 4-7. Retrieved November 25, 2011, from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NDI0NDcyfENoaWxkSUQ9NDM5MjU1fFR5cGU9MQ==&t=1. Best Buy.com (2011). Sustainability Report. Retrieved November 25, 2011, from http://sustainability.bby.com/management-approach/sustainable-solutions/. DesignDamage.com (2009, July). 3 Keys to Improve Your Brand in Social Marketing. Retrieved November 26, 2011, from http://www.designdamage.com/tag/best-buy/. Best Buy.com (2011, July). Privacy Policy. Retrieved November 26, 2011, from https://www-ssl.bestbuy.com/site/olspage.jsp?id=cat12102&type=page&contentId=1218227255732&entryURLID=pcat17011&entryURLType=page&h=488. MPRNEWS (2011, April). Best Buy, US Bank Among Companies Warning of Security Breach. Retrieved November 26, 2011, from http://minnesota.publicradio.org/display/web/2011/04/04/data-breach-best-buy-epsilon/.
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