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Best Buy Case Study

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Best Buy Case Study
ESLSCA: GROUP 39D

| |
| |
|Best Buy Co., Inc. [pic] |
|Strategic Audit |
|August 2012 |
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| |

Presented to Dr. Sanya EL Galaly

Table of Contents
About Best Buy Co., Inc 4
Best Buy’s History 4
1. Current Situation 5 A. Current Performance 5 B. Strategic Posture 5 1. Mission 5 2. Objectives 5 3. Strategies 5 4. Policies 6
II. Strategic Managers 6 A. Board Members 6 B. Top Management 7
III.Market Overview 7
IV. External Environment 8 2. Natural Environment 8 2. Social Environment 8 2.1. Economic 8 2.2. Technological 8 2.3. Political–Legal 8 2.4. Sociocultural 8 3. Task Environment 9
V. Internal Environment 9 1. Corporate Structure 9 2. Corporate Culture 9 3. Corporate Resources 9 3.1. Marketing 9 3.2. Finance 9 3.3. R&D 10 3.4. Operations 10 3.5. Human Resources 10 3.6. Information Systems 10
VI. Analysis of Strategic Factors 10 1. Situational Analysis (SWOT) (SFAS Matrix; see


References: www.bby.com http://www.sec.gov/ www.bloomberg.com
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