Best Buy Marketing Strategy
The store that I want to dive deeper into and throughly discuss is Best Buy. They are the world’s largest electronics chain, and a leader in music sales. Marketing management is at the second tier of its organizational structure, meaning it is at a very high importance level for the corporation (Kelley). They have over 800 retail outlets and an extensive online site that offers even more products than what is stocked on the shelves. All of this translates to great promotional and marketing opportunities for a new release. Both the tried-and-true physical stores and the technically backed and maintained website allow an artist’s new material to stand out and get noticed over other retail markets. First the online side of Best Buy’s marketing
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The first activity would be a the traditional signage in the store as customers walked through the front doors. It would read, “New album from Pentatonix on vinyl only at Best Buy” and would tell you it is in the music area under the vinyl sign. This would be a poster style signage, with bright colorful images to catch the eye. These would be the standard poster size so they could be used at all of the Best Buy locations world wide. The second activity I would implement is a custom end cap display. This would have the vinyl release centered in the display but it would also have the bands other albums in various formats for sale. The end cap would be closest to the door in the vinyl section, so it would be noticed first. It would have the bands name and new release date and a catchy banner with bold lettering of the new album released on vinyl. The third in store activity would be the one that would draw the most customers I feel, similar to what smaller independent music/vinyl stores have, an area that is separated from the rest of the store that has comfortable seating lounge feel to it, where you can sit and listen to the vinyl. Some store still have listening stations mixed in with the CDs, that sample new releases but this you can play the whole record if you wanted. Within this simi enclosed space would be a section of only the new records to come out, and this would only rotate every month. There would only be a max of 20 new albums in this section so that it wouldn’t be
The first activity would be a the traditional signage in the store as customers walked through the front doors. It would read, “New album from Pentatonix on vinyl only at Best Buy” and would tell you it is in the music area under the vinyl sign. This would be a poster style signage, with bright colorful images to catch the eye. These would be the standard poster size so they could be used at all of the Best Buy locations world wide. The second activity I would implement is a custom end cap display. This would have the vinyl release centered in the display but it would also have the bands other albums in various formats for sale. The end cap would be closest to the door in the vinyl section, so it would be noticed first. It would have the bands name and new release date and a catchy banner with bold lettering of the new album released on vinyl. The third in store activity would be the one that would draw the most customers I feel, similar to what smaller independent music/vinyl stores have, an area that is separated from the rest of the store that has comfortable seating lounge feel to it, where you can sit and listen to the vinyl. Some store still have listening stations mixed in with the CDs, that sample new releases but this you can play the whole record if you wanted. Within this simi enclosed space would be a section of only the new records to come out, and this would only rotate every month. There would only be a max of 20 new albums in this section so that it wouldn’t be