best global brands
Udham Singh
Best Global Brands
External Factors Measurement
Authenticity
Over the past 60 years IKEA has grown from a one-man band to a group of companies with 76,000 co-workers. At the same time a truly unique corporate culture has evolved with its own set of values. The success of IKEA has been built upon enthusiasm, on a constant desire to renew and improve, on cost-consciousness, on a willingness to lend a hand and take responsibility. It holds the capabilities to provide an advanced products and services as a result of this IKEA reports 9.5% sales growth in the year 2012.
Relevance
IKEA introduces 2000 new products in 2012, including home furniture and accessories. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA's website.
IKEA also makes sure to retain customer locality by offering some great membership programs under which members can gain special discounts beyond the normal low price and get catalogs featuring the latest furniture.
Differentiation
1. Low price
This Swedish retailer targeted its range of luxury products to mass market by keeping the price reasonable. The majority of IKEA's furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging.
2. Innovative design
It also differentiates by offering highly innovative designs with the notion that Sweden produces, high quality, safe and well-built products for masses.
3. customer facility
IKEA also has excellent restaurant in each of its outlet (rare phenomenon among furniture stores) and offers superb child-care facilities while parents come to shop in the store.
Consistency
IKEA has increased its market share in 2013 with sales almost 28 billion euros. By increasing demand for its popular furniture and accessories, Ikea says sales grew more than 3 per cent to 27.9 billion euros ($38 billion) in the latest fiscal year. These facts show the consistency in performance and
Best Global Brands
External Factors Measurement
Authenticity
Over the past 60 years IKEA has grown from a one-man band to a group of companies with 76,000 co-workers. At the same time a truly unique corporate culture has evolved with its own set of values. The success of IKEA has been built upon enthusiasm, on a constant desire to renew and improve, on cost-consciousness, on a willingness to lend a hand and take responsibility. It holds the capabilities to provide an advanced products and services as a result of this IKEA reports 9.5% sales growth in the year 2012.
Relevance
IKEA introduces 2000 new products in 2012, including home furniture and accessories. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA's website.
IKEA also makes sure to retain customer locality by offering some great membership programs under which members can gain special discounts beyond the normal low price and get catalogs featuring the latest furniture.
Differentiation
1. Low price
This Swedish retailer targeted its range of luxury products to mass market by keeping the price reasonable. The majority of IKEA's furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging.
2. Innovative design
It also differentiates by offering highly innovative designs with the notion that Sweden produces, high quality, safe and well-built products for masses.
3. customer facility
IKEA also has excellent restaurant in each of its outlet (rare phenomenon among furniture stores) and offers superb child-care facilities while parents come to shop in the store.
Consistency
IKEA has increased its market share in 2013 with sales almost 28 billion euros. By increasing demand for its popular furniture and accessories, Ikea says sales grew more than 3 per cent to 27.9 billion euros ($38 billion) in the latest fiscal year. These facts show the consistency in performance and