Stake Holders
Employer/Owner
Employee
Guest
Environment
BONUS QUESTION: Jay Westerweld in 1987, invented Green Washing which is a deceptively used method to appear “eco-friendly” to increase profits or gain political support
STOP: Standard Operating Procedure (Used by corporations)
QPI: Quality Performance Indicators
ROI: Return of Investment
Q: What is the difference between an independent and corporate chain?
(INDEPENDENT HOTELIERS SHARE BEST PRACTICES by ERIC STOESSEL)
Independent:
* They are not branded and as well known * Customers tell the Independent hotels if something is wrong, not the brand * “Can do what they want when they want” * Biggest Challenge: Online Travel Agencies – reduced rates and high commission = losing money but you get exposure * 25% rate for product purchasing while corporate pay less than 17% * BP: “Capture and Keep” customers from OTA * BP: Using online websites for bulk products such as Alibaba.com or Amazon.com * BP: Loyalty Program * BP: Call other property owners for advice * BP: Incentives for front desk staff of 20% - 50% commission for every room upgrade, early check in or pool pass sold instead of hiring a director of sales * BP: ? Charge guests property tax in times of trouble
INDEPENDENT HOTELS: The drake hotels, Windsor Arms Hotel, Hotel Victoria
What are best management practices for natural resource conservation?
(29 BEST MANAGEMENT PRACTICES AND CASE STUDIES AT NRPA.ORG/CONSERVATION) * Rain Barrels: Conservation education and fun with a 1,000 gallon rain barrel * Rain Gardens: Can slow