Beverage Market in Bangladesh
1. Introduction
After independence the food habit of Bangladeshi people has been changed a lot. Besides our traditional food consumer of Bangladesh like to take western food also after 1980s. As a result of global marketing this was not too hard for the consumers. Different foreign food companies were established in Bangladesh. Beverage industry is one of them. But more interestingly we don’t know beverage is also our cultural food because beverage doesn’t mean only carbonated drinks. Yoghurt, soup and lacchi are also beverage of our own tradition which consumed for the last 100 years in Bangladesh. But carbonated beverage is new in Bangladesh and today our research is on carbonated beverage market in Bangladesh and consumer reaction to it. Carbonated beverage entered into our market in the later part of 1980. At that time there were only few companies in Bangladesh. But by the change of time and western culture influences it’s become very popular in Bangladesh. By year 2000 more than 12 Beverage Company operating business in Bangladesh and most of them are foreign companies. (Bangladesh Beverage: 2006) This paper is divided into six sections. The first section contains introduction, objectives and methodology. Section two is designed to focus on the literature review. The third section is dedicated to the conceptual analysis of beverage. In the fourth section, an overview of the beverage market in Bangladesh explained. Section five presents the findings of the study. Finally write-up ends with some concluding remarks.
1.1 Objectives
The study undertaken with the following objectives: 1.1.a To know about the beverage market in Bangladesh 1.1.b To see the consumer patterns, occupation, their taste and criteria of buying beverage. 1.1.c To know the satisfaction level of consumers toward the beverage products. 1
1.2 Methodology
1.2.a Data Collection This work is based on both secondary and primary sources. The secondary sources of data include internet
After independence the food habit of Bangladeshi people has been changed a lot. Besides our traditional food consumer of Bangladesh like to take western food also after 1980s. As a result of global marketing this was not too hard for the consumers. Different foreign food companies were established in Bangladesh. Beverage industry is one of them. But more interestingly we don’t know beverage is also our cultural food because beverage doesn’t mean only carbonated drinks. Yoghurt, soup and lacchi are also beverage of our own tradition which consumed for the last 100 years in Bangladesh. But carbonated beverage is new in Bangladesh and today our research is on carbonated beverage market in Bangladesh and consumer reaction to it. Carbonated beverage entered into our market in the later part of 1980. At that time there were only few companies in Bangladesh. But by the change of time and western culture influences it’s become very popular in Bangladesh. By year 2000 more than 12 Beverage Company operating business in Bangladesh and most of them are foreign companies. (Bangladesh Beverage: 2006) This paper is divided into six sections. The first section contains introduction, objectives and methodology. Section two is designed to focus on the literature review. The third section is dedicated to the conceptual analysis of beverage. In the fourth section, an overview of the beverage market in Bangladesh explained. Section five presents the findings of the study. Finally write-up ends with some concluding remarks.
1.1 Objectives
The study undertaken with the following objectives: 1.1.a To know about the beverage market in Bangladesh 1.1.b To see the consumer patterns, occupation, their taste and criteria of buying beverage. 1.1.c To know the satisfaction level of consumers toward the beverage products. 1
1.2 Methodology
1.2.a Data Collection This work is based on both secondary and primary sources. The secondary sources of data include internet
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