bewereges analysis
1.0 Executive Summary
The Year 1 season will be a great one for women looking for distinctive outdoor clothing online. Liquid Culture will eliminate the middle man and offer creative outdoor clothing that is both functional and beautiful. The savings are passed on to our customers who will be paying a fraction of what they normally do for current retreated fashion in stores.
Liquid Culture's Year 1 line consists of the best fabric, designs and styling on the market. Also Liquid Culture will not maintain any clothing inventory. Liquid Culture has contracted with Magic Clothing Company, located in Mumbai, Maharashtra, to produce and ship all Liquid Culture clothing. Our design team will work closely with the Magic's Indonesian-based manufacturing facilities. The Magic Clothing Company will maintain the inventory and will produce sufficient product to meet the planned demand.
1.1 Mission
Liquid Culture's mission is to present consumers with designs, styling and clothes that energizes any outdoor activity. Whether it be snowboarding, running along the beach, or drifting down a river, Liquid Culture has comfortable, durable clothing that will look and feel wonderful.
1.2 Keys to Success
Accessible website that is entertaining to surf. Like a trip to your favourite store where you always find something new that you want.
Establishing a strong advertising campaign in a traditional media vehicle; i.e. magazines.
Excellent vendor relationship that will facilitate quality manufacturing of Liquid Culture's clothing and quick shipment of orders.
Acquiring an excellent design staff.
2.0 Company Summary
Liquid Culture’s office will be located at Bandra, Mumbai. It will offer creative women's outdoor clothing, online, that is both functional and beautiful. Cost-effective operations will be created to eliminate the cost of inventory by having a third-party, Magic Clothing Company, handle all manufacturing and shipping of clothing to the customer. Liquid Culture will
The Year 1 season will be a great one for women looking for distinctive outdoor clothing online. Liquid Culture will eliminate the middle man and offer creative outdoor clothing that is both functional and beautiful. The savings are passed on to our customers who will be paying a fraction of what they normally do for current retreated fashion in stores.
Liquid Culture's Year 1 line consists of the best fabric, designs and styling on the market. Also Liquid Culture will not maintain any clothing inventory. Liquid Culture has contracted with Magic Clothing Company, located in Mumbai, Maharashtra, to produce and ship all Liquid Culture clothing. Our design team will work closely with the Magic's Indonesian-based manufacturing facilities. The Magic Clothing Company will maintain the inventory and will produce sufficient product to meet the planned demand.
1.1 Mission
Liquid Culture's mission is to present consumers with designs, styling and clothes that energizes any outdoor activity. Whether it be snowboarding, running along the beach, or drifting down a river, Liquid Culture has comfortable, durable clothing that will look and feel wonderful.
1.2 Keys to Success
Accessible website that is entertaining to surf. Like a trip to your favourite store where you always find something new that you want.
Establishing a strong advertising campaign in a traditional media vehicle; i.e. magazines.
Excellent vendor relationship that will facilitate quality manufacturing of Liquid Culture's clothing and quick shipment of orders.
Acquiring an excellent design staff.
2.0 Company Summary
Liquid Culture’s office will be located at Bandra, Mumbai. It will offer creative women's outdoor clothing, online, that is both functional and beautiful. Cost-effective operations will be created to eliminate the cost of inventory by having a third-party, Magic Clothing Company, handle all manufacturing and shipping of clothing to the customer. Liquid Culture will