Beximco Pharmaceuticals
Beximco Pharmaceutical Ltd is the manufacturer and marketer of pharmaceutical product under chemical divisions of Beximco Group. Beximco Pharmaceuticals is one of the leading pharmaceutical companies in Bangladesh. It also is one of the biggest suppliers of pharmaceutical product of any Bangladeshi based company. BPL is the first Bangladeshi company to supply pharmaceutical product to Riffles Hospital the most prestigious hospital of Singapore.
The study has been carried out with the following objectives:
1. To illustrate how market research and statistics cell works in Beximco Pharmaceuticals ltd.
2. To identify the problems confronted by Market Research and Statistics Cell of Beximco Pharmaceuticals ltd.
3. To make some recommendations to overcome the problems.
3.1 Research Technique
For conducting and analyzing this research project the following technique are been followed which are stated bellow.
1) In order to identify the product collecting the prescription from the patient or their guardian from the different chemist shop in Dhaka city.
2) Keep standing besides the chemist shop and looking for prescription coming.
3) Talking with the MRC and CPM authority of Beximco Pharmaceuticals whether the survey findings are been properly implemented or not.
3.2 Population
The population for this research project is prescription suggested by doctors of different chemist shop, hospital and clinics. The target population of this project is been stated in details in the followings.
>> Elements: Prescriptions.
>> Sampling Units: Hospital, Clinic and chemist shop.
>> Area: Dhaka Metropolitan City.
3.3 Sample Size
For any research sample size is the most important factor and this research is also not an exception. For analyzing this research 506 prescriptions and 1231 products are been analyzed for identifying the market survey method of BPL and other pharmaceuticals company.
3.4 Sources Of Information
For any research work the information plays the most
The study has been carried out with the following objectives:
1. To illustrate how market research and statistics cell works in Beximco Pharmaceuticals ltd.
2. To identify the problems confronted by Market Research and Statistics Cell of Beximco Pharmaceuticals ltd.
3. To make some recommendations to overcome the problems.
3.1 Research Technique
For conducting and analyzing this research project the following technique are been followed which are stated bellow.
1) In order to identify the product collecting the prescription from the patient or their guardian from the different chemist shop in Dhaka city.
2) Keep standing besides the chemist shop and looking for prescription coming.
3) Talking with the MRC and CPM authority of Beximco Pharmaceuticals whether the survey findings are been properly implemented or not.
3.2 Population
The population for this research project is prescription suggested by doctors of different chemist shop, hospital and clinics. The target population of this project is been stated in details in the followings.
>> Elements: Prescriptions.
>> Sampling Units: Hospital, Clinic and chemist shop.
>> Area: Dhaka Metropolitan City.
3.3 Sample Size
For any research sample size is the most important factor and this research is also not an exception. For analyzing this research 506 prescriptions and 1231 products are been analyzed for identifying the market survey method of BPL and other pharmaceuticals company.
3.4 Sources Of Information
For any research work the information plays the most