Freud believed that the superego, the component of the personality that was moral and unselfish, was created through the rewards and punishments that a child was given by their parents and society. Freud felt that our impulses, the id, were controlled by the externally derived superego.
Skinner, similar to Freud, believed that desirable behavior was increased through the system of providing rewards, positive reinforcement, and punishments. Skinner's experimental method, operant conditioning, was based off the principles of reward,