Bhavya Cements

TABLE OF CONTENTS PARTICULARS PAGE NO.
List of Tables
List of Figures 1. INTRODUCTION 2. INDUSTRY ANALYSIS 3. ORGANIZATION PROFILE 4. DATA ANALYSIS AND INTERPRETATION 5. FINDINGS AND SUGGESTIONS 6. BIBLOGRAPHY 7. ANNEXURE

LIST OF TABLES

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LIST OF GRAPHS | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

CHAPTER 1
INTRODUCTION TO STUDY

1.0 INTRODUCTION: Marketing is a communication process that has the purpose of individuals or groups - that are directly or indirectly able to purchase - aware of products and services that may satisfy their existing or newly-identified needs and wants.Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.
Dealer:
Any person who carries on business in purchasing, selling, supplying or distributing goods and also includes works contractor, company, Co-operative Society, Broker, Commission Agent, Auctioneer