BHO3373 Semester 2 2014 Subject Guide

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International Marketing
BHO 3373

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Year
Semester

2014
2

Prepared by

Dr. Torgeir Aleti

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YEAR
SEMESTER
UNIT TITLE
UNIT CODE
PRE-REQUISITES
CREDIT POINTS
MODE OF DELIVERY
LOCATION
UNIT COORDINATOR
OTHER TEACHING STAFF
LECTURE TIME & LOCATION

2014
2
International Marketing
BHO3373
BHO1171 Introduction to Marketing
12
On-campus
Footscray Park
Torgeir Aleti [e-mail] (preferred contact)
9919 5367
TBA
See college timetable

DESCRIPTOR
The aim of this subject is to introduce students to the theory and practice of marketing across international borders. Marketing in an international environment is increasingly important for many businesses. While the core principles of marketing apply, this subject will provide students with knowledge, understanding and techniques related to undertaking marketing in an international environment and marketing to global markets.
LEARNING OUTCOMES
On successful completion of this unit of study, students should be able to:
1. Advocate the importance of cultural adaptation in marketing programmes and corroborate a cultural and cross-cultural understanding
2. Critically review different predispositions consumers have towards foreign products, domestic products and products produced in particular countries
3. Cross-examine and elucidate appropriate strategies for marketing products in international markets including the most appropriate communication strategy
4. Predict the key factors involved when marketing products and services in a global market

UNIT CONTENT
Topics include: introduction to the international marketing environment, the global cultural environment, international consumer predispositions, international marketing strategy and international marketing mix.
LEARNING IN THE WORK PLACE!!
0% of the assessment in this Unit of Study will relate to learning in the workplace.
TEACHING & LEARNING STRATEGIES!
This is a unit of study where learners are responsible for managing their own time in completing