Bic Brand Hierarchy
Brand Hierarchy
BIC Corporation consists of various divisions including three main categories; stationery, shavers and lighter. It also contains other products, which include promotional products, BIC Sports and BIC phone. The brand hierarchy of BIC Corporation is well-shown in the figure 1.
Figure 1. Brand hierarchy model of BIC Corporation
BIC Stationery categorizes products based on their features and functions; writing, correction, marking, coloring and drawing. Main products of BIC Stationery are ballpoint pens, pencils, correction pens and tapes, highlighters, permanent markers, crayons as well as notebooks, erasers and glues. BIC Shavers are categorized for men and women, which both are grouped as value range, premium range and system. BIC Lighters consists of various types of lighters; …show more content…
Consumers easily recognize its products mostly by its brand name and logo.
PERFORMANCE
BIC Corporation provides simple, inventive and reliable products, which every consumer can use anywhere and anytime.
IMAGERY
BIC creates an image of creativity and loyalty through its best-quality products that are offered to consumers at relatively low prices. BIC ensures that its products have the same qualities from the beginning to the end. The new products of BIC Corporation are creative and innovative, but at the same time they are simple and reliable as the previous products used to be in the past. In addition, BIC makes sure that the quality and safety of the products. All the products undergo a number of checks in order to ensure that they are safe and reliable for the consumers.
JUDGMENT
BIC Corporation has an extremely high quality of products. The top quality products are made up of best raw materials, and they have unique and creative
BIC Corporation consists of various divisions including three main categories; stationery, shavers and lighter. It also contains other products, which include promotional products, BIC Sports and BIC phone. The brand hierarchy of BIC Corporation is well-shown in the figure 1.
Figure 1. Brand hierarchy model of BIC Corporation
BIC Stationery categorizes products based on their features and functions; writing, correction, marking, coloring and drawing. Main products of BIC Stationery are ballpoint pens, pencils, correction pens and tapes, highlighters, permanent markers, crayons as well as notebooks, erasers and glues. BIC Shavers are categorized for men and women, which both are grouped as value range, premium range and system. BIC Lighters consists of various types of lighters; …show more content…
Consumers easily recognize its products mostly by its brand name and logo.
PERFORMANCE
BIC Corporation provides simple, inventive and reliable products, which every consumer can use anywhere and anytime.
IMAGERY
BIC creates an image of creativity and loyalty through its best-quality products that are offered to consumers at relatively low prices. BIC ensures that its products have the same qualities from the beginning to the end. The new products of BIC Corporation are creative and innovative, but at the same time they are simple and reliable as the previous products used to be in the past. In addition, BIC makes sure that the quality and safety of the products. All the products undergo a number of checks in order to ensure that they are safe and reliable for the consumers.
JUDGMENT
BIC Corporation has an extremely high quality of products. The top quality products are made up of best raw materials, and they have unique and creative