BIC EXAMPLE SWOT

Huang, Ohanian

Page 1 of 18

BIC: Honor the Past, Invent the Future
BEM 106
May 2, 2006
Ray Huang
Richard Ohanian

Huang, Ohanian

Page 2 of 18

TABLE OF CONTENTS
EXECUTIVE SUMMARY ........................................................................................................................................ 3
COMPANY OVERVIEW .......................................................................................................................................... 3
PRODUCT BASKET ................................................................................................................................................. 4
SWOT ANALYSIS...................................................................................................................................................... 4
STRENGTHS .....................................................................................................................................................................4
WEAKNESSES ...................................................................................................................................................................5
OPPORTUNITIES...............................................................................................................................................................5
THREATS ..........................................................................................................................................................................5
COMPETITION ......................................................................................................................................................... 6
COMPETITIVE ADVANTAGES AND DISADVANTAGES .......................................................................................................6
STATIONERY PRODUCTS ..................................................................................................................................................6

References: [3] Societe BIC, “Our visions and Values”, 2006, http://www.bicworld.com/ [4] Societe BIC, “Our history”, 2006, http://www.bicworld.com/ [5] Çatalkaya et al, “BIC Corporation”, www.kadirozmen.com/documents/ [6] Hoovers Online, “Newell Rubbermaid Inc.”, 2006, http://premium.hoovers.com/subscribe/ [7] Hoovers Online, “Societe BIC.”, 2006, http://premium.hoovers.com/subscribe/ [8] Hoovers Online, “Zippo Inc.”, 2006, http://premium.hoovers.com/subscribe/ [9] Hoovers Online, “Gillette.”, 2006, http://premium.hoovers.com/subscribe/ [10] Rebecca Zabel, “International Business Portfolio”, Oct 1st, 2003, Concept to Implementation, Dryden Press, 1997 [12] L From Concept to Implementation, Dryden Press, 1997 [13] Pradeep Chintagunta, “Hypercompetition”, www.uchicago.edu/fac/pradeep.chintagunta/ [14] Rutherford Publishing, Inc., “Knowing When to Outsource”, 2000, http://www.businessknowhow.com/Startup/outsource.htm