2011
Ian Blanken & Wishaal Sewambar
2E
9-5-2011
Table of Content 1.0 Letter to Shareholders 2 2.0Financial Summary 3 2.1 BikeSmith in 2007 3 2.2BikeSmith in 2008 3 2.3BikeSmith in 2009 4 3.0 Company Operations 5 3.1 Competitors 5 3.2 Growth Strategy 5 3.3 Future Strategy 5 3.4 Goals & Mission 5 3.5 Company Structure 5 3.5.1 Autonomous 8 3.6 Marketing Strategy 9 3.7 Marketing campaign 10 3.7.1 Press release 11 3.7.2 Market Share 12 3.8 Sustainability 13 3.9 Main events 14 4.0 Financial Statement 15 4.1 Statement of Financial Position 15 4.2 Statement of income 16 4.3 Statement of change in equity 17 4.4 Cash flow statement 17 4.5 Sales of 2009 18 4.6 Production in 2009 20 4.7 Ratios 21 5.0 Biography of the Company Officers 22
Figure 1: Vertical Integration 6 Figure 2: Corporate Structure 7
1.0 Letter to Shareholders
Dear Shareholders
As you know we started off with a huge debt and a couple of years with huge losses. But times have change for BikeSmith, good times are coming.
Despite the crisis 2009 was a good year for BikeSmith, we as a company grew with 33.5%. Nobody grew that fast in 2009. During these hard times we achieved to make a profit. The profit for the first halve of 2009 is €9,066,790. We now see a big grow in our income compared to the €2,562,954 in the first halve of 2008.
2009 will be seen as a turning point for our company. We now see that we keep growing and that it is not a one-time thing. We know that the our debts will be gone in a couple of years , if we keep continuing like this and keep exploring new markets.
The reason that we have such a success is, we have cut on prices and we have changed our production. We cut prices for some market research, because a lot of markets are already known, and we changed the production by producing the same amount that is needed.
During 2009 we produced 172,157 normal bicycles, 196,750 racing