Big Bazaar
2.1 TITLE OF THE STUDY The title of the study conducted is “A STUDY ON CONSUMER BEHAVIOUR TOWARDS ORGANISED AND UNORGANISED RETAIL STORES”
2.2 STATEMENT OF THE PROBLEM The study is conducted to understand the consumer behaviour towards organised and unorganised retail stores The study was important to know whether consumer preferred to shop in organised or nearby retail stores.
2.3 OBJECTIVE OF THE STUDY
To find out consumer behaviour towards organised and unorganised retail stores
Primary objective: * To know the consumer preference towards the retail stores * To know the attitude of the purchasing power of the products from the retail stores * To study what factors influences the buying decision of the customer * To examine customers preferences
2.4 SCOPE OF THE STUDY
The scope of this study, as far as the area is concerned, is limited to Bangalore city only. The scope of the study is consumer purchasing behaviour towards organised and unorganised retail sectors. The study objective is to examine the various factors which play their part in satisfaction level of the customers. Due to time and other resources constraints I have limited my scope of study to this particular area and hope to entirely on project objectives.
2.5 METHODOLOGY OF STUDY
As the study is mainly concerned with “consumer behaviour towards organised and unorganised retail stores it was conducted in Bangalore city. For analytical research, survey method is the best way to conduct the survey since different opinions of the different people are been analyzed and brought forward. This study in the following manner A) METHODOLOGY ADOPTED
Questionnaire
The questionnaire is prepared in a well- structure and non-disguised form so that it is easily understandable and answerable by everyone. The type of questions include in the questionnaire are 19 multiple choice questions
Random sampling Sampling can be defined as
2.2 STATEMENT OF THE PROBLEM The study is conducted to understand the consumer behaviour towards organised and unorganised retail stores The study was important to know whether consumer preferred to shop in organised or nearby retail stores.
2.3 OBJECTIVE OF THE STUDY
To find out consumer behaviour towards organised and unorganised retail stores
Primary objective: * To know the consumer preference towards the retail stores * To know the attitude of the purchasing power of the products from the retail stores * To study what factors influences the buying decision of the customer * To examine customers preferences
2.4 SCOPE OF THE STUDY
The scope of this study, as far as the area is concerned, is limited to Bangalore city only. The scope of the study is consumer purchasing behaviour towards organised and unorganised retail sectors. The study objective is to examine the various factors which play their part in satisfaction level of the customers. Due to time and other resources constraints I have limited my scope of study to this particular area and hope to entirely on project objectives.
2.5 METHODOLOGY OF STUDY
As the study is mainly concerned with “consumer behaviour towards organised and unorganised retail stores it was conducted in Bangalore city. For analytical research, survey method is the best way to conduct the survey since different opinions of the different people are been analyzed and brought forward. This study in the following manner A) METHODOLOGY ADOPTED
Questionnaire
The questionnaire is prepared in a well- structure and non-disguised form so that it is easily understandable and answerable by everyone. The type of questions include in the questionnaire are 19 multiple choice questions
Random sampling Sampling can be defined as