Big Bazaar Report
A PROJECT REPORT ON
“CUSTOMER PERCEPTION – A STUDY AT BIG BAZAAR
MYSORE ROAD BANGALORE”
In partial fulfilment for the award of the degree of Master of Business Administration
By SHIVANAND REG.NO: 09JRCMA040 GUIDE
Dr.H.S.MAHABALESHWAR BHATTA PRINCIPAL, RRMBA
RAJARAJESHWARI COLLEGE OF MANAGEMENT STUDIES & COMPUTER APPLICATIONS
No.14, Ramohalli cross, Mysore Road, Banglore-74
(2009-2011)
RR COLLEGE OF MANAGEMENT STUDIES AND COMPUTER APPLICATIONS
Page 1
CHAPTER-I INTRODUCTION
RR COLLEGE OF MANAGEMENT STUDIES AND COMPUTER APPLICATIONS
Page 2
INTRODUCTION Introduction to retail market:
Today’s retail market is facing their toughest competition, that Big Bazaar can outperform the competition. If they can move from a product and sales philosophy to a marketing philosophy. The Big Bazaar can go about winning customers and outperforming competitors by performing a better job of meeting and perceiving customers needs. The ultimate success of any marketing programme depends upon how the customer behaves and Weather his/her behaviour is indicated of the acceptance of the product or service offering from the firms. Today even Big Bazaar is pouring in a lot of money for undertaking researches to have a better understanding of their customer perception. Marketing process begins with customers and ends with customers. It means marketing process aims at delivering maximum perception to customer. In doing so, it takes care about purchase perception with the loyalty of the customer. Marketing is responsible for driving the rest of the Big Bazaar to be customers oriented and market drives customers care without them, the Big Bazaar ceases to exist. Plans must be laid to acquire and keep customer and because of many malls affect customer perception. Many of which lie outside the scope of marketing department such as delivery, reliability, sales process after sales service. Big Bazaar must work hard to ensure that it delivers as per customer
“CUSTOMER PERCEPTION – A STUDY AT BIG BAZAAR
MYSORE ROAD BANGALORE”
In partial fulfilment for the award of the degree of Master of Business Administration
By SHIVANAND REG.NO: 09JRCMA040 GUIDE
Dr.H.S.MAHABALESHWAR BHATTA PRINCIPAL, RRMBA
RAJARAJESHWARI COLLEGE OF MANAGEMENT STUDIES & COMPUTER APPLICATIONS
No.14, Ramohalli cross, Mysore Road, Banglore-74
(2009-2011)
RR COLLEGE OF MANAGEMENT STUDIES AND COMPUTER APPLICATIONS
Page 1
CHAPTER-I INTRODUCTION
RR COLLEGE OF MANAGEMENT STUDIES AND COMPUTER APPLICATIONS
Page 2
INTRODUCTION Introduction to retail market:
Today’s retail market is facing their toughest competition, that Big Bazaar can outperform the competition. If they can move from a product and sales philosophy to a marketing philosophy. The Big Bazaar can go about winning customers and outperforming competitors by performing a better job of meeting and perceiving customers needs. The ultimate success of any marketing programme depends upon how the customer behaves and Weather his/her behaviour is indicated of the acceptance of the product or service offering from the firms. Today even Big Bazaar is pouring in a lot of money for undertaking researches to have a better understanding of their customer perception. Marketing process begins with customers and ends with customers. It means marketing process aims at delivering maximum perception to customer. In doing so, it takes care about purchase perception with the loyalty of the customer. Marketing is responsible for driving the rest of the Big Bazaar to be customers oriented and market drives customers care without them, the Big Bazaar ceases to exist. Plans must be laid to acquire and keep customer and because of many malls affect customer perception. Many of which lie outside the scope of marketing department such as delivery, reliability, sales process after sales service. Big Bazaar must work hard to ensure that it delivers as per customer