Big Cinemas
Contents
Topics Pg.
Main objective of the study 2
Type of design 3
Nature and sources of design 3
Methods of data collection 5
Survey/questionnaire design 5
Measurement and scaling of variables 10
Sample design 16
Data analysis plan 17
Main objective of the study
The main objective of our research is to find out how to improve the ticket sales of Big Cinemas. For this purpose we analyzed both internal and external environment of big cinema. We also determined the strength and weakness of it in comparison to its competitors. We have considered various factors to find out whether ticket sales can be increased or not. Some of the factors are as follows:
• Ticket price
• Location
• Parking facilities
• Seat capacity
• Demographic characteristics
Ticket price is one of the factors that determines the sale of ticket.in our research we found out youth visit big cinema the most. Since most of the youths are students they prefer reasonable price. If the price is reasonable the ticket sale can be increased.
Location of the theatre matters to those who donot have private vehicle. Therefore public transportation should be available to that particular location. If more access to public transportation more crowd can be generated and there will be high sale of ticket.
Parking facility and parking charge are important factors that should be considered for high sale of ticket. Parking facility matters to those who have private vehicle. If there is access to parking area than people would like to visit that particular place.
Seat capacity should be high in number.
As mentioned before major customers are youngsters. So in order to attract more youth and student they should come up with different scheme and also should provide this group with special discount to increase the ticket sale.
Type of research design
Research design may be broadly classified as exploratory or conclusive. They both differ from each other. Exploratory
Topics Pg.
Main objective of the study 2
Type of design 3
Nature and sources of design 3
Methods of data collection 5
Survey/questionnaire design 5
Measurement and scaling of variables 10
Sample design 16
Data analysis plan 17
Main objective of the study
The main objective of our research is to find out how to improve the ticket sales of Big Cinemas. For this purpose we analyzed both internal and external environment of big cinema. We also determined the strength and weakness of it in comparison to its competitors. We have considered various factors to find out whether ticket sales can be increased or not. Some of the factors are as follows:
• Ticket price
• Location
• Parking facilities
• Seat capacity
• Demographic characteristics
Ticket price is one of the factors that determines the sale of ticket.in our research we found out youth visit big cinema the most. Since most of the youths are students they prefer reasonable price. If the price is reasonable the ticket sale can be increased.
Location of the theatre matters to those who donot have private vehicle. Therefore public transportation should be available to that particular location. If more access to public transportation more crowd can be generated and there will be high sale of ticket.
Parking facility and parking charge are important factors that should be considered for high sale of ticket. Parking facility matters to those who have private vehicle. If there is access to parking area than people would like to visit that particular place.
Seat capacity should be high in number.
As mentioned before major customers are youngsters. So in order to attract more youth and student they should come up with different scheme and also should provide this group with special discount to increase the ticket sale.
Type of research design
Research design may be broadly classified as exploratory or conclusive. They both differ from each other. Exploratory