After assessing the Financial Statements of Xerox Corporation and Polaroid Corporation, is Big City Trust Company going to finance and invest to Auto-Drive Company’s latest product?
Will Auto-Drive Company be able to penetrate the market and make an outstanding revenue similar to Xerox Corporation and Polaroid Corporation?
Company Background
Auto Drive Company Auto-Drive Company is developing Auto-drive- an auto pilot technology installed in cars which makes it impossible for the car to run off the road or into another car. Mr Cooper, a senior trust officer at the Big City Trust Company sees that this auto-drive as the next big thing in technology and sees this as an opportunity to invest in such new technology. He sees that there will be high demand for the car owners as he sees the benefits it could bring to the customers. Big City Trust would like to compare on how Xerox and Polaroid financed its technological advances during those times hence he would want to check on the financial statements of these two companies. Big City Trust thinks that it is appropriate to compare Auto-drive with Polaroid and Xerox as these two companies were pioneers and innovators at their own respective fields.
Big City Trust Company
Mr. Samuel Cooper, the senior trust officer of BCT commissioned Mr. Richard Brainard, an analyst in the trust department, to examine the Financial Statements of two giant companies namely, Xerox and Polaroid, and how these two companies finance their capital expenditures between the years 1960-1964. Mr. Cooper would also like to know how BCT will finance the growth of Auto-Drive Company’s sales given the product will take off. In this case study, Mr. Cooper is optimistic about product and would want to explore an effective business / financing model, to be offered to ADC.
Xerox Corporation (Xerox)
Xerox, known as The Haloid Photographic Company, was founded in 1906 in Rochester. Xerox originally manufactured photographic paper and equipment.