Big Data
Chapter 2
Developing a Sustainable Supply Chain Strategy
Balkan Cetinkaya
Learning Goals.
By reading this chapter you will: l l l l
l
Know the basics of competitive strategy and supply chain strategy and understand their interrelations
Understand the need for a sustainable supply chain strategy
Understand the ingredients of a sustainable supply chain strategy
Apply a generic, iterative approach to develop your sustainable supply chain strategy Apply a balanced scorecard to implement your sustainable supply chain strategy
2.1
Introduction: The Starting Point
Long-term trends pose challenges for supply chain managers and make increasing requirements on the strategic management expertise of today’s companies. These trends include ongoing globalisation and the increasing intensity of competition, the growing demands of security, environmental protection and resource scarcity and, last but not least, the need for reliable, flexible and cost-efficient business systems capable of supporting customer differentiation. More than ever, modern supply chain managers are confronted with dynamic and complex supply chains and therefore with trends and developments that are hard to predict.
In years to come, supply chain management will therefore take on additional strategic tasks that extend beyond its current more operational scope of activity. In order to respond to these changes and remain competitive, supply chain managers need to be able to identify and understand new sustainability issues in their company and business environment.
This calls, especially in respect of global, international, and fragmented supply chains, not only for highly efficient supply chain operations, but also for networking skills that must continuously adapt to sustainability demands to create sustainable,
C. Tyssen et al., Sustainable Supply Chain Management,
DOI 10.1007/978-3-642-12023-7_2, # Springer-Verlag Berlin Heidelberg 2011
17
18
2
Developing a Sustainable Supply Chain Strategy
Balkan Cetinkaya
Learning Goals.
By reading this chapter you will: l l l l
l
Know the basics of competitive strategy and supply chain strategy and understand their interrelations
Understand the need for a sustainable supply chain strategy
Understand the ingredients of a sustainable supply chain strategy
Apply a generic, iterative approach to develop your sustainable supply chain strategy Apply a balanced scorecard to implement your sustainable supply chain strategy
2.1
Introduction: The Starting Point
Long-term trends pose challenges for supply chain managers and make increasing requirements on the strategic management expertise of today’s companies. These trends include ongoing globalisation and the increasing intensity of competition, the growing demands of security, environmental protection and resource scarcity and, last but not least, the need for reliable, flexible and cost-efficient business systems capable of supporting customer differentiation. More than ever, modern supply chain managers are confronted with dynamic and complex supply chains and therefore with trends and developments that are hard to predict.
In years to come, supply chain management will therefore take on additional strategic tasks that extend beyond its current more operational scope of activity. In order to respond to these changes and remain competitive, supply chain managers need to be able to identify and understand new sustainability issues in their company and business environment.
This calls, especially in respect of global, international, and fragmented supply chains, not only for highly efficient supply chain operations, but also for networking skills that must continuously adapt to sustainability demands to create sustainable,
C. Tyssen et al., Sustainable Supply Chain Management,
DOI 10.1007/978-3-642-12023-7_2, # Springer-Verlag Berlin Heidelberg 2011
17
18
2
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