My Big Fat Gypsy Wedding was a programme broadcasted on channel 4. At it’s peak Big Fat Gypsy Wedding drew in an audience viewing of up to 8.7 million people, making it Channel 4’s eighth highest viewed programme. There are many different opinions as to what makes the programme so popular, that it is able to draw in audiences of half a dozen million and more week in week out.
One theory as to why the programme is so popular could be due to the fact that the programme deviates from the norm. Often as an audience of regular, average people viewing things which are standard and ordinary to our everyday lives do not hold our attention and bore us. So when we are presented with something which surpasses our normal everyday experiences we are enthralled and fascinated with it as it is so out of the ordinary and beyond what we have ourselves come across. We like new and exciting things, as they are different and entertaining, meaning that when there is a show on that is like nothing we have ever experienced we are able to sit back and encapsulate ourselves into this new alien world, yet without being to alienated as the themes within the programme are very real and relatable. As the behaviour in the show is of such a deviant calibre to the dominant hegemony that is present in British Society it makes for an interesting “how the other half live” style show. Giving us a small insight into another world so distant from ours that it intrigues us and we in turn wish to know more about it. Different is understood to be unusual in our society, yet at the same time interesting making for a programme that is fun, unusual and different to watch.
This understanding as to why the show is so popular could be linked to the Uses and Gratifications theory first founded by Laswell in 1948, in which he believed that media texts had the following functions for individuals; surveillance, correlation, entertainment and cultural