big skinny
Content plan
What types of content will be created?
By Whom?
How will you use it in your marketing strategy?
How will you gain followers using your content?
I. Redesign website
Problems
Unclear (too much categories)
Difficult to find what we are looking for
Too much text
Products are not highlighted
Solutions
Make it more intuitive (see its competitor belroy.com)
More visual approach of the website
Staging of the object on photos (because it is a fashion item and people want to see how they look with it) emphasis its strength (show through photo how slim it is etc…)
Mention where are the physical shops
II. Social media strategy
1. Facebook
Objective increase the number of Facebook fan
Solutions
Organize online contest in order to make Facebook fans win free wallets (ex: best picture of a fan with a Skinny wallet)
Make the Facebook page more interactive (ex: post some photo of wallets and ask the customer which one would they choose and why)
Hide some publications from the public to encourage them to become fan of the Facebook page
Offer coupons/reductions for the Facebook fans
Like other Facebook pages related to wallets in order become visible to potential new customers who are fans of those related pages.
Post photo of the latest product (and direct links to buy them on the website)
2. Twitter:
Photos of the latest products in “street context”
Coupons/reduction
3. Youtube
4. Blog
Display Ads
Observations, dysfunctions
Low click rates
System of payment: pay per impression
Law click rates means that they have chosen the wrong websites to advertise (their ad is not relevant for people who see it, that is why they do not click on it). They have to choose websites which topics are relevant for their advertising (fashion, business)
Moreover combining low click rates with pay per impression is very expensive. (in their case they should have chose the “pay per click system” because even if it is more expensive, you
What types of content will be created?
By Whom?
How will you use it in your marketing strategy?
How will you gain followers using your content?
I. Redesign website
Problems
Unclear (too much categories)
Difficult to find what we are looking for
Too much text
Products are not highlighted
Solutions
Make it more intuitive (see its competitor belroy.com)
More visual approach of the website
Staging of the object on photos (because it is a fashion item and people want to see how they look with it) emphasis its strength (show through photo how slim it is etc…)
Mention where are the physical shops
II. Social media strategy
1. Facebook
Objective increase the number of Facebook fan
Solutions
Organize online contest in order to make Facebook fans win free wallets (ex: best picture of a fan with a Skinny wallet)
Make the Facebook page more interactive (ex: post some photo of wallets and ask the customer which one would they choose and why)
Hide some publications from the public to encourage them to become fan of the Facebook page
Offer coupons/reductions for the Facebook fans
Like other Facebook pages related to wallets in order become visible to potential new customers who are fans of those related pages.
Post photo of the latest product (and direct links to buy them on the website)
2. Twitter:
Photos of the latest products in “street context”
Coupons/reduction
3. Youtube
4. Blog
Display Ads
Observations, dysfunctions
Low click rates
System of payment: pay per impression
Law click rates means that they have chosen the wrong websites to advertise (their ad is not relevant for people who see it, that is why they do not click on it). They have to choose websites which topics are relevant for their advertising (fashion, business)
Moreover combining low click rates with pay per impression is very expensive. (in their case they should have chose the “pay per click system” because even if it is more expensive, you