Big C VietNam
TRƯỜNG ĐẠI HỌC KINH TẾ QUỐC DÂN
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STRATEGIC MANAGEMENT ASSIGNMENT
Name : Đỗ Quý Nhân
ID: CQ532800
Advance enteprise management 53
BIG C STRATEGIC ANALYSE
I. Introduction about Big C
Big C Supercenter operates business in the form of "Hypermarket" or "Supercenter", a modern retail business which is managed under the umbrella of Casino group. It is one of the major retailers in the world, with over 307.000 employees working in more than 12.000 stores, in Vietnam, Thailand, Argentina, Uruguay, Brazil, Colombia, France, Madagascar and Mauritius. Today, Big C has a total of 26 stores all around Vietnam.
« Big C » reflects the two most important elements of the business and strategies for success:
« Big » refers to the large size of our stores and the wide selection of merchandise we offer.
« C » refers to our loyal customers, who are the key to the success of our business.C currently stocks over 40,000 items to meet every customer's needs.
Big C super center
At Big C, the majority of the space is devoted to the sale of consumer goods at low prices and good quality. Products available in a Big C store can be divided into 5 main categories, as follows:
Fresh Food: meats, seafood, fresh fruits and vegetables, delicatessen, frozen food, dairy products, bakery.
Dry Food: seasonings and condiments, beverages, soft drinks, liquor, snacks, personal stuffs, cleaning products, pet food and accessories.
Clothing and Accessories: men’s, women’s, children’s and infant’s clothing as well as shoes and handbags.
Electric Appliances: a wide range of electric appliances including fridge, washing machine, air conditioner, kitchen appliances, home entertainment equipment, computers and IT equipment.
Home Décor and Accessories: furniture, kitchenware, plastic storage items and utensils, decorative items, home improvement, maintenance tools and supplies, automobile and motorcycle accessories, sporting goods and toys.
- - - - - -
STRATEGIC MANAGEMENT ASSIGNMENT
Name : Đỗ Quý Nhân
ID: CQ532800
Advance enteprise management 53
BIG C STRATEGIC ANALYSE
I. Introduction about Big C
Big C Supercenter operates business in the form of "Hypermarket" or "Supercenter", a modern retail business which is managed under the umbrella of Casino group. It is one of the major retailers in the world, with over 307.000 employees working in more than 12.000 stores, in Vietnam, Thailand, Argentina, Uruguay, Brazil, Colombia, France, Madagascar and Mauritius. Today, Big C has a total of 26 stores all around Vietnam.
« Big C » reflects the two most important elements of the business and strategies for success:
« Big » refers to the large size of our stores and the wide selection of merchandise we offer.
« C » refers to our loyal customers, who are the key to the success of our business.C currently stocks over 40,000 items to meet every customer's needs.
Big C super center
At Big C, the majority of the space is devoted to the sale of consumer goods at low prices and good quality. Products available in a Big C store can be divided into 5 main categories, as follows:
Fresh Food: meats, seafood, fresh fruits and vegetables, delicatessen, frozen food, dairy products, bakery.
Dry Food: seasonings and condiments, beverages, soft drinks, liquor, snacks, personal stuffs, cleaning products, pet food and accessories.
Clothing and Accessories: men’s, women’s, children’s and infant’s clothing as well as shoes and handbags.
Electric Appliances: a wide range of electric appliances including fridge, washing machine, air conditioner, kitchen appliances, home entertainment equipment, computers and IT equipment.
Home Décor and Accessories: furniture, kitchenware, plastic storage items and utensils, decorative items, home improvement, maintenance tools and supplies, automobile and motorcycle accessories, sporting goods and toys.