bigskinny case
1) The six online marketing technologies that Big Skinny has used have their own advantages and disadvantages :
Display Ads : Display ads provide an opportunity to use good graphics and also help compare how Big Skinny wallets are better than the others in terms of size, material and productivity.
Using display ads it is easier to reach out to a wider range of audience. This type of marketing also has its disadvantages. A survey suggests that users click one ad out of every 1000 showed and this reveals that the users do not show much interest in display ads. Also, this sort of marketing is considered risky as the advertiser pays for the mere presence of the ad irrespective of user clicks on it or not. It is also not easy to figure which sites to target for the ads to appear.
Algorithmic Search : This type of marketing requires effective strategies in order to improve the ranking of the website. Search engine is a tool used by a huge majority of internet users.
Using a good set of keywords ensures that our website is listed ahead of our competitors. If relevant keywords are not used in all the pages of the websites, the ranking of the site might take a hit. Also, the search engines remain discreet on the techniques they use to rank the sites and the solutions available for a better ranking are based on belief rather than proof or assurance. This technique demands regular updates and maintenance of the website to ensure a good ranking.
Sponsored Search : Sponsored search allows the website to rank higher than the competitors when a good bids are made on selective keywords. This technique is based on pay-per-click which means that the advertiser pays only when the sponsored ads are clicked. The disadvantage with this sort of marketing is that higher bids are to made in order to rise ahead of the competition. Social Media : This is possibly the most effective form of online marketing. It reaches out to a lot of people and also allows them to share
Display Ads : Display ads provide an opportunity to use good graphics and also help compare how Big Skinny wallets are better than the others in terms of size, material and productivity.
Using display ads it is easier to reach out to a wider range of audience. This type of marketing also has its disadvantages. A survey suggests that users click one ad out of every 1000 showed and this reveals that the users do not show much interest in display ads. Also, this sort of marketing is considered risky as the advertiser pays for the mere presence of the ad irrespective of user clicks on it or not. It is also not easy to figure which sites to target for the ads to appear.
Algorithmic Search : This type of marketing requires effective strategies in order to improve the ranking of the website. Search engine is a tool used by a huge majority of internet users.
Using a good set of keywords ensures that our website is listed ahead of our competitors. If relevant keywords are not used in all the pages of the websites, the ranking of the site might take a hit. Also, the search engines remain discreet on the techniques they use to rank the sites and the solutions available for a better ranking are based on belief rather than proof or assurance. This technique demands regular updates and maintenance of the website to ensure a good ranking.
Sponsored Search : Sponsored search allows the website to rank higher than the competitors when a good bids are made on selective keywords. This technique is based on pay-per-click which means that the advertiser pays only when the sponsored ads are clicked. The disadvantage with this sort of marketing is that higher bids are to made in order to rise ahead of the competition. Social Media : This is possibly the most effective form of online marketing. It reaches out to a lot of people and also allows them to share