Billabong Swot Analysis 2012

COMPANY PROFILE

Billabong International Ltd.

REFERENCE CODE: 41BBAC6B-451C-40A8-BD4C-8862EB1A77EA PUBLICATION DATE: 6 Apr 2012 www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Billabong International Ltd.
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

Billabong International Ltd. © MarketLine

Page 2

Billabong International Ltd.
Company Overview

COMPANY OVERVIEW
Billabong International (Billabong or ‘the company’) is engaged in the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods in the boardsports sector. The company operates in Australia, North America, Europe, Japan, New Zealand, South Africa and Brazil. It is headquartered in Queensland, Australia and employees about 6,000 people. The company recorded revenues of A$1,687.7 million (approximately $1,669 million) during the financial year ended June 2011 (FY2011), an increase of 13.5% over FY2010. The operating profit of the company was A$159.3 million (approximately $157.5 million) in FY2011, a decrease of 28% compared with FY2010. The net profit was A$119.1 million (approximately $117.8 million) in FY2011, a decrease of 18.4% compared with FY2010.

KEY FACTS
Head Office Billabong International Ltd. 1 Billabong Place Queensland 4220 AUS 61 75 5899 899 61 75 5899 800 http://www.billabongbiz.com

Phone Fax Web Address

Revenue / turnover 1,687.7 (AUD Mn) Financial Year End Employees Australian Ticker June 6,000 BBG

Billabong International Ltd. © MarketLine

Page 3

Billabong International Ltd.
SWOT Analysis