Billy Mcpolar Case Study Mavinas

When Billy McFarland founded Magnises, he envisioned millennial members in major cities using their distinctive black Magnises card to buy discounted tickets for social events sponsored by brands that were eager to reach his 21 to 30 year-old members. For an annual fee that excluded people who were unemployed, but was easily within reach for those just starting their career, McFarland imagined that young professionals would be eager to network with people in other industries and make contacts that would serve them throughout their career.

Millennial by the thousands decided that they wanted to join, and Magnises keeps adding benefits and opening membership to new cities as McFarland grows his company. With brand partners that young urban professionals