Birkenhead Outlet
TASK 1: Understanding Marketing Activities
Birkenhead Point Outlet Centre at Drummoyne, is the only place in Sydney where you can shop whilst enjoying the spectacular views of Sydney Harbour and browse through a huge range of your favorite fashion, food and lifestyle brands. Birkenhead Point is Sydney’s original factory outlet centre, a site rich with heritage: the development of Birkenhead Point can be dated back to the early 1800’s. More recently, Birkenhead Point is renowned for offering top designer labels at up to 70% off regular retail prices.
Direct Factory Outlet (DFO) :
is the name for a economy group of discount shopping centres in Australia. They are large-floor warehouse buildings containing partitioned stores where retail outlets sell excess or previous seasons' stocks at reduced prices.
Introduction of Birkenhead Point Outlet Centre:
Birkenhead is an awesome place to go shopping on a sunny day. You know those days which are just too gorgeous to spend inside a concrete box, but you just have to go shopping for something? Well Birkenhead is the place. Birkenhead Point Outlet Centre at Drummoyne, is the only place in Sydney where you can shop whilst enjoying the spectacular views of Sydney Harbour and browse through a huge range of your favorite fashion, food and lifestyle brands. Birkenhead Point is Sydney's original factory outlet centre, a site rich with heritage; the development of Birkenhead Point can be dated back to the early 1800's. More recently, Birkenhead Point is renowned for offering top designer labels at up to 70% off regular retail prices. Increasingly expanded, Birkenhead has a great range of clothes and general goods stores.
Marketing Activities undertaken by “Birkenhead Point Outlet Centre” These projects will complement the ground floor works that were completed in late 2012 with expanded
Birkenhead Point Outlet Centre at Drummoyne, is the only place in Sydney where you can shop whilst enjoying the spectacular views of Sydney Harbour and browse through a huge range of your favorite fashion, food and lifestyle brands. Birkenhead Point is Sydney’s original factory outlet centre, a site rich with heritage: the development of Birkenhead Point can be dated back to the early 1800’s. More recently, Birkenhead Point is renowned for offering top designer labels at up to 70% off regular retail prices.
Direct Factory Outlet (DFO) :
is the name for a economy group of discount shopping centres in Australia. They are large-floor warehouse buildings containing partitioned stores where retail outlets sell excess or previous seasons' stocks at reduced prices.
Introduction of Birkenhead Point Outlet Centre:
Birkenhead is an awesome place to go shopping on a sunny day. You know those days which are just too gorgeous to spend inside a concrete box, but you just have to go shopping for something? Well Birkenhead is the place. Birkenhead Point Outlet Centre at Drummoyne, is the only place in Sydney where you can shop whilst enjoying the spectacular views of Sydney Harbour and browse through a huge range of your favorite fashion, food and lifestyle brands. Birkenhead Point is Sydney's original factory outlet centre, a site rich with heritage; the development of Birkenhead Point can be dated back to the early 1800's. More recently, Birkenhead Point is renowned for offering top designer labels at up to 70% off regular retail prices. Increasingly expanded, Birkenhead has a great range of clothes and general goods stores.
Marketing Activities undertaken by “Birkenhead Point Outlet Centre” These projects will complement the ground floor works that were completed in late 2012 with expanded