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Birth Control in Bangladesh

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Birth Control in Bangladesh
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Population Services International:

The Social Marketing Project in Bangladesh

Case Study Analysis

Presented to: Mark Lamontagne

Course: MKTG-4406

Presented by: Greg Allemano

Zac Halwachs

Madeline Hensz

Alexandra Rivet

Akash Sasivarnam

Jessie Strickland

Thursday, March 11th 2010

Table of Contents

Executive Summary..............................................................................................................…2

Problem Statement ...............................................................................................................…2-3

Internal Analysis.......................................................................................................................3-5

External Analysis......................................................................................................................5

Political Factors........................................................................5-6

Economic Factors.....................................................................6

Social Factors..............................................................……….7

Technological Factors..............................................................7-8

Competition.............................................................................8-9

Alternatives...............................................................................................................................10

Recommendation .................................................................................................................…11

Implementation ....................................................................................................................…11-12

Executive Summary This case study features the problems faced by the Population Services International (PSI) with contraceptive methods used in Bangladesh with emphasis on birth control pills. Throughout
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