Bisleri Case Study

TABLE 4.3
Table showing, the frequency of consuming the bisleri product.
Sl No Particulars No of respondents Percentage
1 Yes 70 70%
2 No 30 30% TOTAL 100 100% SOURCE: PRIMARY DATA

ANALYSIS:
From the above table depicts that, 70% of customers are frequently consuming bisleri, whereas 30% of customers are not consuming bisleri

GRAPH 4.3
Graph showing the frequency of consuming the bisleri.

SOURCE: TABLE.3

INFERENCE:
70% of customers consume bisleri frequently.

Table-4.4
Table showing source of customersawareness about Bisleri.
Sl.No Particulars No.of respondents Percentage
1 Advertising 60 60%
2 Internet 5 5%
3 Friends & relatives 15 15%
4 Others 20 20% TOTAL 100 100 SOURCE:
Sl No Particulars No of respondents Percentage
1 Good 60 60%
2 Need to improve 20 20%
3 Satisfactory 20 20%
4 Poor 0 0% TOTAL 100 100% SOURCE: PRIMARY DATA

ANALYSIS:
The above table depicts that, 60% of the customers says comparison of bisleri with normal water is good.20% of the customers says comparison of bisleri with normal water needs to improve.20% of the customers says comparison of bisleri with normal water is satisfactory.

GRAPH 4.14
Graph showing the comparison of bisleri with normal water.

SOURCE: TABLE 14

INFERENCE:
Majority of the customers are of the opinion that in comparison of bisleri with normal water is good.

TABLE 4.15
Table showing reason for purchasing bisleri
Sl no Particulars No of respondents Percentage
1 Brand Name 35 35%
2 Quality 45 45%
3 Pricing 0 0%
4 Availability of product 20 20% TOTAL 100 100% SOURCE: PRIMARY DATA.

ANALYSIS:
The above table depicts that, 35 percent of customers purchase bisleri for its brand name,45 percent of customers purchase bisleri for its quality,20 percent of customers purchase bisleri for its availability.

GRAPH 4.15
Graph showing the reasons for purchasing