Bit300
RECENT UPDATES:
4/23- Expanded Answer to 2.g
4/24 - Added a section called “additional explanations” at end of document to make available answers to questions asked in or after review class.
4/24 - Added a ‘Terminology Section’ which consolidates terminology from (a) Flashcards study aid from online version of book (b) Terminology mentioned in ‘Today’s Agenda’ or ‘Learning Objectives’ slide of each sessions presentation. [Feel free to add additional terms you might feel are useful].
4/25 - Responded to question “Why third party cookies know more about a user than regular cookies?” Look for Q3 in document.
TO 300 Winter 2013
Stephen M. Ross School of Business University of Michigan
FINAL EXAM STUDY GUIDE
The final exam will consist of between 60 and 80 multiple-choice questions drawn from the Gallaugher text, the lectures, the cases and other readings, and the labs. There could also be some questions drawn from the in-class student presentations, but these will be strictly limited to the material presented in this study guide.
There will also be a few short essay questions, based on brief case descriptions. These are intended to test your ability to apply some of the key concepts from the course.
Questions might cover any of the subjects listed below. The attachment provides a few representative examples of questions from past exams.
Analysis Presentations
Any questions on the exam that are based on the Analysis Presentations will be strictly limited to the following topics:
1. Fresh Direct - What are the technologies that FreshDirect uses to give the firm a competitive advantage? Are network effects at play for FreshDirect? How? Answer: Since you can’t touch or look at groceries when buying them online, Fresh Direct uses a five star rating feature that 50-70% of their customers use to rate groceries and their quality. While FreshDirect clearly has the support and glowing reviews from its customers, it doesn’t mean the firm is
4/23- Expanded Answer to 2.g
4/24 - Added a section called “additional explanations” at end of document to make available answers to questions asked in or after review class.
4/24 - Added a ‘Terminology Section’ which consolidates terminology from (a) Flashcards study aid from online version of book (b) Terminology mentioned in ‘Today’s Agenda’ or ‘Learning Objectives’ slide of each sessions presentation. [Feel free to add additional terms you might feel are useful].
4/25 - Responded to question “Why third party cookies know more about a user than regular cookies?” Look for Q3 in document.
TO 300 Winter 2013
Stephen M. Ross School of Business University of Michigan
FINAL EXAM STUDY GUIDE
The final exam will consist of between 60 and 80 multiple-choice questions drawn from the Gallaugher text, the lectures, the cases and other readings, and the labs. There could also be some questions drawn from the in-class student presentations, but these will be strictly limited to the material presented in this study guide.
There will also be a few short essay questions, based on brief case descriptions. These are intended to test your ability to apply some of the key concepts from the course.
Questions might cover any of the subjects listed below. The attachment provides a few representative examples of questions from past exams.
Analysis Presentations
Any questions on the exam that are based on the Analysis Presentations will be strictly limited to the following topics:
1. Fresh Direct - What are the technologies that FreshDirect uses to give the firm a competitive advantage? Are network effects at play for FreshDirect? How? Answer: Since you can’t touch or look at groceries when buying them online, Fresh Direct uses a five star rating feature that 50-70% of their customers use to rate groceries and their quality. While FreshDirect clearly has the support and glowing reviews from its customers, it doesn’t mean the firm is