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Black and Decker Case Study

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Black and Decker Case Study
Introduction

1 Company Name: Black and Decker

2 Team members and their respective functions

1 Sal Salvino – Management

2 Carl Ruffier – Management

3 Kevin Stephen – Marketing

4 Dan Howells – Marketing

5 Ryan Alexander – Marketing

6 Candis Robison – Economics

3 View our group is taking according to business function

1 Entrepreneurial

a. Analyzing “the heart” of the actual operation b. Decision Making analysis c. Analyzing Black and Decker’s SWOT d. Identifying strategies in order to obtain measurable objectives e. E-Commerce considerations f. Recommending a future strategy and it’s implementation considerations

Overview of Black and Decker

1 Global manufacturer and marketer of quality products

1 Power tools

2 Hardware products

3 Home improvement products

4 Technology-based fastening systems

2 Products and services marketed in more than 100 countries

3 Manufacturing operations in 11 countries

4 Company has established a reputation for:

1 Product innovation

2 Quality

3 End user focus

4 Design and value

5 History of Black and Decker

1 1910 – Incorporated by Duncan Black and Alonzo Decker

2 1916 – Company introduced its first power tool

3 1919 – Company expanded internationally

4 1984 – Black and Decker acquired General Electric’s house wares business for $300 million

5 1985 – Company changed it’s name from Black and Decker Manufacturing Company to Black and Decker Corporation

a. Wanted to reflect it’s new emphasis on being more “marketing driven”

6 1985 – CEO Nolan D. Archibald hired

a. Corporate headhunters rated him as a: i. Good strategic thinker ii. Personable iii. Versatile iv. Sensitive to people b.

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