Praise be only to Allah s.w.t for His bounty and blessing showers upon us.
First and foremost, our special acknowledgement to Prof, Dr Hajah Noormala Dato' Amir Ishak, Dean, Faculty of Business Management, UNIVERSITI TEKNOLOGI MARA for her advice, interest (on the assignment of ), helpful discussion and suggesting useful references in doing this assignment. We would like to express our profound appreciation to all members of EMBA Group15A, UNIVERSITI TEKNOLOGI MARA and who have directly or indirectly assisted us in doing this assignment. Finally, we are indebted to our beloved family for their encouragement and patient.
ABSTRACT
The Black Eyed Peas are an American hip hop group that formed in East Los Angeles, California …show more content…
in 1995. The group is composed of vocalist and multi-instrumentalist will.i.am and vocalists Apl.de.ap, Taboo, and Fergie (Wikipedia, 2010). continue to be major topics in organisational behaviour because it is assumed that they exert important influence on action and behaviour of people who are like and idolised them. This assignment examined the background of Black Eyed Peas and study of their critical outstanding qualities in various sectors that can relates to Organizational Behavior. The Black Eyed Peas have sold over 29 million albums worldwide, the majority of which has occurred since the introduction of Fergie as the lead singer in 2003. Previous to that the band had little success though were well regarded as an independent hip hop band (Anna Phillips, 2009). Therefore, internet researched from various websites has been done based on viewer hits. In these regards, there are few factors of Black Eyed Peas critical outstanding qualities that we can relate to Organizational Behavior.
TABLE OF CONTENT
| Page | ACKNOWLDGEMENT | ii | ABSTRACT | iii | TABLE OF CONTENTS | iv | INTRODUCTION | 1 | BACKGROUND | 2 | TABLE OF AWARD & ACHIEVEMENTS | 6 | INTERNET RESEARCH FINDINGS | | DISCUSSION AND CONCLUSIONS | |
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INTRODUCTION
The Cambridge Advanced Learner’s Dictionary, 2nd Edition, Cambridge University Press, 2005 stated that, black-eyed bean a small, pale-coloured, edible bean with a black spot.
The black-eyed pea, also called black-eyed bean, ChawaLie, Lobia, Mulatto-Gelato, etc. In various languages in India, is a subspecies of the cowpea, grown around the world for its medium-sized edible bean. The bean mutates easily, giving rise to a number of varieties. The common commercial one is called the California Blackeye; it is pale-colored with a prominent black spot. Other beans of somewhat similar appearance, such as the “frijol ojo de cabra” (“goat’s eye bean”) of northern Mexico, are sometimes incorrectly called “black-eyed peas” and vice versa (Wikipedia, 2010).
In relation to our group assignment project , Black Eyed Peas was reformed and changed their name as ‘Black Eyed Pods’ after the death of their owner Eazy-E due to AIDS associated illness. The group eventually changed their name to Black Eyed Peas for the reason that will.i.am considered their group as the food for the soul – as explained on the front cover of their Monkey Business album (WikiMusicGuide, 2010).
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BACKGROUND
Black Eyed Peas (BEP) are an American hip-hop (musical styles Alternative Rap/Hip-Hop and Jazz Rap/Hip-Hop) group from Los Angeles, who have lately enjoyed substantial international pop success.
The group is composed of Will.i.am, Apl.de.ap, Taboo, and Fergie.
The success of this group of four hip-hop artists began in year 1989. When will.i.am and apl.de.ap started rapping and performing together after they signed to Ruthless Records, managed by Eazy–E. They first called their group as ‘Atban Klann’ with their third member, Dante Santiago. However, they never had the opportunity to release their first album entitled “Grass Roots” since Ruthless did not consider their debut to be hitting the charts.
Dante Santiago was then replaced by Taboo (real name Jaime Gomez) together with Kim Hill as their steady background singer. But in year 2000, Kim Hill living the band and was replaced by Stacey Ferguson who is also known as Fergie and became their new female vocalist and contributed a lot to their first breakthrough album “Elephunk” that was released in 2003. From this album came the group’s first major hit to the music industry with their anti-war anthem “Where is the Love?”, a song considered as a protest against the Iraq war. As this song hit the airwaves, it also provides the group’s biggest-selling single for that year. This hit single was then began hitting the charts with 4x platinum selling and become widely known across the world and initiates their first major concert …show more content…
(WikiMusicGuide, 2010).
Group member
William James Adams Jr (born March 15, 1975), better known as will.i.am, is a founding member of the Black Eyed Peas. William is of Jamaican American descent. He produced the majority of the Black Eyed Peas’ music albums.
Stacy Ann Ferguson (born March 27, 1975 in Whittier, California), best known by her stage name Fergie, is an American pop and R&B singer, songwriter, and actress. She is a former member of the kids’ TV series Kids Incorporated, and the girl group Wild Orchid. She also used to be a co-host of the TV show Great Pretenders.
Jaime Luis Gomez, born July 14, 1975 in Rosemead, California, better known as Taboo Nawasha. He joined the Black Eyed Peas in 1995 (band mates Apl.de.ap and will.i.am were originally in a group called Atban Klann but they had to change the name after moving to a new record label). He is of Mexican/Native American descent.
Allen Pineda Lindo, (b. 28 November 1974) is better known as Apl.de.ap. He was born in the impoverished district of Sapang Bato in Angeles City in the province of Pampanga, Philippines. He is of Afro-Filipino descent. Apl.de.ap is part of a famous hip hop group, the Black Eyed Peas.
(BEP Wiki, 2006).
Black Eyed Peas Discography
The discography of the Black Eyed Peas, an American hip hop group, consists of five studio albums, five extended plays, seventeen singles and three video albums.
Interscope Records released the band's debut album, Behind the Front, in the United States in June 1998. Although the album received a four-star review from Allmusic, it charted low on the Billboard 200 in the United States and on the French Albums Chart, at numbers 129 and 149 respectively. The band's second album, Bridging the Gap, was released in 2000 and peaked at number sixty-seven in the US and reached its highest position in New Zealand, at number
eighteen.
In June 2003, the band released its third album, Elephunk, which included the singles "Where Is the Love?", the band's first international number-one single, "Shut Up", "Hey Mama" and "Let's Get It Started". The album peaked at number fourteen in the US and was certified two times platinum by the Recording Industry Association of America. It peaked at number one on the Australian Albums Chart; number two on the Canadian Albums Chart, French and New Zealand Albums Chart; and number three in the UK Albums Chart. Their fourth album, entitled Monkey Business, was released in 2005 and reached number two in the US and number one in many countries. It spawned their two highest-charting singles on the Billboard Hot 100 at the time, "Don't Phunk with My Heart" and "My Humps", both of which reached number three.
The Black Eyed Peas released their fifth studio album, The E.N.D., in June 2009. It became their most successful album in the US, reaching number one. The first single from the album, "Boom Boom Pow", peaked at number one on the Billboard Hot 100, making it the band's first US number-one hit, and held onto the top spot for twelve weeks until the album's second single, "I Gotta Feeling", replaced it. "I Gotta Feeling" also replaced "Boom Boom Pow" at the top of the charts in Canada and Australia and peaked at number one in numerous other countries, including the United Kingdom. The album's third single, "Meet Me Halfway", has peaked at number one in Australia, Germany and the UK and reached the top ten in the US. The fourth single, "Imma Be", became the groups third number-one single on the Billboard Hot 100.
(Wikipedia, 2010)
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AWARD & ACHIEVEMENTS
Year | Category | Song / Album / Video | Result | 2004 | Record of the Year | "Where is the Love?" | Nominated | | Best Rap/Sung Collaboration | | Nominated | 2005 | Record of the Year | "Let's Get It Started" | Nominated | | Best Rap Performance by a Duo or Group | | Won | | Best Rap Song | | Nominated | 2006 | Best Rap Performance by a Duo or Group | "Don't Phunk with My Heart" | Won | | Best Rap Song | | Nominated | | Best Pop Performance by a Duo or Group | "Don't Lie" | Nominated | | Best Pop Collaboration with Vocals | "Gone Going" | Nominated | 2007 | Best Pop Performance by a Duo or Group | "My Humps" | Won | 2010 | Album of the Year | "The E.N.D." | Nominated | | Best Pop Vocal Album | | Won | | Record of the Year | "I Gotta Feeling" | Nominated | | Best Pop Performance by a Duo or Group | | Won | | Best Dance Recording | "Boom Boom Pow" | Nominated | | Best Short Form Music Video | | Won |
Sources: Group 4- Slide presentation
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INTERNET RESEARCH FINDINGS
1. You Tube viewer hits
To date, as the YouTube video numbers continue to pile on, “Boom Boom Pow” has over 65.69 million views, “I Gotta Feeling” over 38.04 million, “Meet Me Halfway” over 32.63 million, and “Imma Be/Rocking That Body” over 23.10 million and the number keep on increasing.
65,690,587
23,104,262
38,036,628
32,630,389
2. I Gotta Feeling Becomes First Digital Download to Pass 6 Million Mark
The black eyed peas’ “I Gotta Feeling” becomes first digital download to pass 6Million mark – from worldwide 7.33 million selling #1 album The E.N.D and moves into its 59th week on the Billboard 200 albums chart (still bulleted inside the Top 20 after more than 13 months out).
3. I Gotta Feeling crosses the 1 million mark in the UK.
The Black Eyed Peas’ I Gotta Feeling has become the first EVER single to sell more than 1 million downloads in the UK. The milestone was reached on 22 June 2010.
4. BlackBerry® Presents “The E.N.D. World Tour 2010,”
The tour is already ranked as one of the most successful – if not the most successful – of the year, having grossed $47.7 million (as of the end of June) and drawn 740,000 fans to 54 shows, including 53 sellouts, according to Billboard Boxscore. The tour ends on August 23rd at Rexall Place in Edmonton, Alberta (Canada).
To date, The Black Eyed Peas have sold over 27 million combined units worldwide, and have logged over 300 headline tour dates in 29 countries with over 2.2 million tickets sold.
5. I Gotta Feeling by the Black Eyed Peas is the most downloaded song on Apple iTunes.
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DISCUSSION AND CONCLUSIONS