Blackberry
BLACKBERRY
The product that we have chosen Is Blackberry smartphone. The term BlackBerry refers to a line of wireless handheld devices and services designed and marketed by BlackBerry Limited, formerly known as Research In Motion Limited (RIM).
Target Markets:
Its target markets are Business professionals who opt for high security text messaging and E-mails.
Productivity of BlackBerry and why it has Targeted the business professionals:
During the early 2000s, Research in Motion's BlackBerrys were the most popular smartphones in the world; since then, though, RIM's market share in the industry has been eaten up by Apple's iPhone and Google's Android. Still, the BlackBerry remains a popular model amongst business professionals, as it offers not only a fast and powerful processor, but also BlackBerry's Enterprise Services. This corporate email system makes it easy and convenient for professionals on-the-go to connect to their respective corporate email accounts and is unduplicated by other major smartphone lines like the iPhone and Android.
Visualizers and risk taking streategy: Blackberry main strategy is how secure the customer data and E-mails with this agenda they mainly targeted the business proffiessionals which can be called as a Niche market .
With the development of new technology and O.s the Android smart phones and iphone devices which made the technology user friendly with millons of apps.
These Android mobiles and iphone has targeted each and every individual right from students who are interested in playing games but also the business professionals by integrating and synchronizing the E-MAILS UNDER ONE PLATFORM.
Research in Motion's future grows iffier each quarter as it signs on fewer new customers and has had to discount large numbers of BlackBerry smartphones and PlayBook tablets to clear inventory. The company revealed today that its revenue dropped 25 percent in the last fiscal quarter versus a year earlier, a decrease
The product that we have chosen Is Blackberry smartphone. The term BlackBerry refers to a line of wireless handheld devices and services designed and marketed by BlackBerry Limited, formerly known as Research In Motion Limited (RIM).
Target Markets:
Its target markets are Business professionals who opt for high security text messaging and E-mails.
Productivity of BlackBerry and why it has Targeted the business professionals:
During the early 2000s, Research in Motion's BlackBerrys were the most popular smartphones in the world; since then, though, RIM's market share in the industry has been eaten up by Apple's iPhone and Google's Android. Still, the BlackBerry remains a popular model amongst business professionals, as it offers not only a fast and powerful processor, but also BlackBerry's Enterprise Services. This corporate email system makes it easy and convenient for professionals on-the-go to connect to their respective corporate email accounts and is unduplicated by other major smartphone lines like the iPhone and Android.
Visualizers and risk taking streategy: Blackberry main strategy is how secure the customer data and E-mails with this agenda they mainly targeted the business proffiessionals which can be called as a Niche market .
With the development of new technology and O.s the Android smart phones and iphone devices which made the technology user friendly with millons of apps.
These Android mobiles and iphone has targeted each and every individual right from students who are interested in playing games but also the business professionals by integrating and synchronizing the E-MAILS UNDER ONE PLATFORM.
Research in Motion's future grows iffier each quarter as it signs on fewer new customers and has had to discount large numbers of BlackBerry smartphones and PlayBook tablets to clear inventory. The company revealed today that its revenue dropped 25 percent in the last fiscal quarter versus a year earlier, a decrease