Blackberry and Push E-mail Device
Synopsis
A Blackberry is a personal communications device developed, distributed, and serviced by Research in Motion (RIM), a Canadian company headquartered in Waterloo, Ontario. A Blackberry can provide email, text messaging, web browsing, and telephone service.
Question 1
Analyze the decision process buyers of a typical push e-mail device go through before purchasing the devices.
Buyer’s decision process consists of five stages: need recognition, information search, evaluation of alternatives, purchase decision and postpurchase behavior. Buyers will go through to this five decision process before purchasing the push e-mail device.
First and foremost, every buyer will recognized their problem and need. In this case, we found that the problem is a device in mobile phone which can help businessman to make their business easily. This means that in field of business they need a device which can help them to do their daily routine easily such as communicate through the phone, e-mail, getting the latest information and others. At this moment, the employer wants and needs the flexibility of having their employees out in the field with the capacity of receiving e-mails and the ability to send them. In conclusion, they need the push e-mail device to make their job easier.
After the consumer considers their problems and needs, they will go to search the information about it. In this stage, the customer is aroused to search for more information. They can obtain information from any of several sources such as personal sources (family, friends, neighbours, and acquaintances), commercial sources (advertising, salespeople, dealer websites, packing, and displays), and public sources (mass media, consumer rating organizations, and internet searches). For example, the consumers can get information from distributors and retailers. Usually, they will find the information about the features, benefits and the style of phone to ensure that it is useful
A Blackberry is a personal communications device developed, distributed, and serviced by Research in Motion (RIM), a Canadian company headquartered in Waterloo, Ontario. A Blackberry can provide email, text messaging, web browsing, and telephone service.
Question 1
Analyze the decision process buyers of a typical push e-mail device go through before purchasing the devices.
Buyer’s decision process consists of five stages: need recognition, information search, evaluation of alternatives, purchase decision and postpurchase behavior. Buyers will go through to this five decision process before purchasing the push e-mail device.
First and foremost, every buyer will recognized their problem and need. In this case, we found that the problem is a device in mobile phone which can help businessman to make their business easily. This means that in field of business they need a device which can help them to do their daily routine easily such as communicate through the phone, e-mail, getting the latest information and others. At this moment, the employer wants and needs the flexibility of having their employees out in the field with the capacity of receiving e-mails and the ability to send them. In conclusion, they need the push e-mail device to make their job easier.
After the consumer considers their problems and needs, they will go to search the information about it. In this stage, the customer is aroused to search for more information. They can obtain information from any of several sources such as personal sources (family, friends, neighbours, and acquaintances), commercial sources (advertising, salespeople, dealer websites, packing, and displays), and public sources (mass media, consumer rating organizations, and internet searches). For example, the consumers can get information from distributors and retailers. Usually, they will find the information about the features, benefits and the style of phone to ensure that it is useful