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Blackberry Case

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Blackberry Case
BlackBerry Limited:

"Should Blackberry switch to Android?"

Abstract
With its introduction in 1999, Blackberry was a cutting-edge mobile company who changed the very industry that it struggles to stay afloat within today. Every so often we hear the question, should BlackBerry drop their current operating system and use Android as a replacement? Initially it may sound like a good idea, after all Android is the number one smartphone operating system globally. And with BlackBerry’s platform struggling, why not go with the leader? Well, that answer may simply boil down to security, yes security. BlackBerry has always offered a platform that is secure end-to-end. In a June 26, 2014 press release, it was announced that Google will adopt part of Samsung’s KNOX as a security platform for Android which is a business-oriented security solution that will keep work and personal data separate and secure on a single device. BlackBerry’s CEO Chen says that it is a step in the right direction for Android but Samsung KNOX he says “is a fort built upon an insecure foundation” and he also points out the fact that there are tens of millions of secure BlackBerrys and only a few million phones with KNOX. And though that may be true there will be many more soon. How much longer can BlackBerry stay afloat in an Apple, Android, and Windows dominated market? BlackBerry got touchscreens wrong, they got apps wrong, and now all they have left is security. It’s a nice feature, but is it enough? Tables of Contents
Chapter I – BlackBerry Limited at First sight………………………………………. ?-?
Chapter II – Decisions BlackBerry is Facing……………………………. ……………… ?-?
Chapter III – Analysis: Android Success…..…..…………………………………… ?-?
Chapter IV – Analysis: What is BlackBerry Doing Now………………………….. ?-?
Recommendations..……………………………………………………… ?-?
Chapter V – Summary ……………………….…………………………………………



References: Aginam, E. (2014) UK law firms deploy BlackBerry enterprise service. Retrieved July 31th, 2014, from http://www.vanguardngr.com/2014/07/uk-law-firms-deploy-blackberry-enterprise-service/ Android (Operating System). (n.d.) In Wikipedia. Retrieved July 26th, 2014, from http://en.wikipedia.org/wiki/Android_%28operating_system%29 Beavis, G. (2008) Everything you need to know about Google 's mobile operating system. Retrieved August 04, 2014, from http://www.techradar.com/us/news/phone-and-communications/mobile-phones/a-complete-history-of-android-470327/3 Blackberry. (n.d.). In Wikipedia. Retrieved July 26th, 2014, from    http://en.wikipedia.org/wiki/BlackBerry Blackberry Limited. (n.d.). In Wikipedia. Retrieved July 26th, 2014, from http://en.wikipedia.org/wiki/BlackBerry_Ltd Brady, D., Gillette, F., & Winter, C. (2013) The Rise and Fall of Blackberry: An Oral History. Retrieved July 26th, 2014, from Donava, T. (2014) Adoption Of KitKat, The Latest Version Of Android, Is Soaring. Retrieved August 04, 2014, from http://www.businessinsider.com/adoption-of-kitkat-the-latest-version-of-android-is-soaring-sai-2014-6#ixzz39S5MGFMg Eadicicco, L. (2014) 10 Beautiful Design details in Google’s New Android Software. Retrieved August 04, 2014, from http://www.businessinsider.com/android-l-material-design-user- interface-changes-2014-7 Global News and The Canadian Press. (2013). Blackberry Timeline: A Look Back at the Tech Company’s History Traffic. Retrieved August 04, 2014, from http://www.businessinsider.com/android-l-material-design-user- interface-changes-2014-7 Trotta, E Name? Retrieved July 27th, 2014, from http://finance.yahoo.com/blogs/the- exchange/rim-becomes-blackberry-other-companies-changed-name-184157839.html Tweedie, S Anymore. Retrieved August 01, 2014, from http://www.businessinsider.com/android-market-share-record-breaking-85-2014-7 Zacks Equity Research

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