Blackberry IFAS, EFAS & SFAS Aanalysis

IFAS
Comments
Weight score
Rating
Weight
Internal factors

Better stability and reliability-
-Easy to use
-Viable option for a potential consumer
-Highly trusted
- Government & corporate individuals

0.4
0.45
0.125
0.1
0.3

4
4.5
2.5
2.0
3.0

0.1
0.1
0.05
0.05
0.1
*Strengths:
1-Unique OS
2-QWERTY keyboard
3-Strong brand recognition
4-Highly secure mobile devices
5-Loyal customer base

Ageing and archaic product -
-Devices for “professionals”

R & D improvement -
-New marketing campaigns competitive advantage Losing-

0.375
0.225

0.3
0.2
0.375

2.5
4.5

2.0
2.0
2.5

0.15
0.05

0.15
0.1
0.15
*Weaknesses:
1-Lack of Apps support
2-Highly dependent on government & corporate individuals
3-Poor presence in tablet market
4-Weak brand marketing
5-Inability to innovate

2.85

1.0
Total

EFAS
Comments
Weight score
Rating
Weight
External factors

-Rapid growth market to maintain its brand - strong cash position Through-
-Downloadable apps from independent companies
-With other competitors

0.4
0.15
0.58
0.225

0.14

4.0
3.0
3.9
2.5

2.8

0.1
0.05
0.15
0.09

0.05
*Opportunities:
1-Rising demand for smart phones
2-Obtaining patents through acquisitions
3-Launching new products
4- BlackBerry Partners Fund

5-Merger/Buy out

-Android and windows OS
-weak response to market developing rate
-whatsapp & BBM for android
-HTC
-“Bring your own phone to work”

0.64
0.546
0.2
0.105
0.36

4.0
4.2
2.0
2.1
3.0

0.16
0.13
0.1
0.05
0.12
*Threats:
1-Increasing competition of smartphones
2-Rapid technological change
3-Messaging apps messing with BBM
4-Cheap competitors
5-Increased competition for governmental contracts

3.346

1.0
Total

SFAS
Comments
Duration
Weight score
Rating
Weight
Strategic factors

long
Intermed.
short

-Competitive advantage
-BB lovers
-Play book
-R & D
- 50% growth

-BB 10
-