Blink By Frank Gladwell

Gladwell uses his book, “Blink” to show how someone's inner self or subconscious affects his or her decisions. His entire book is based on explaining and proving the point concerning mankind's ability to make correct conclusions in only two seconds.
To start, He brought up the concept of “thin slicing” which means taking minute details about someone or something and using that thin slice to develop a larger opinion of him, her, or it.
This he explained with examples like such as strangers rather than friends being able to more accurately identify someone's personality based on a 15-minute look at his or her dorm room.
Thin Slicing has become an essential element because whenever a person looks at something, he is seeing something that doesn’t register at the
Malcolm affirmed it by bringing the term ‘intuitive judgement’. It’s the judgement you take at once after lots of practice of the same thing that the next time that thing happens, your intuition always tells you the right decision to take. Thus this judgement is developed by experience, training and knowledge.
But as they say there is always a dark or flip side of any matter, similarly thin-slicing or snap judgement does have its side effects.
Most often our mind works based on biases that don’t necessarily enter the realm of conscious thoughts but are nevertheless there. For example: age, gender, race, status, color, etc. We can have unconscious biases of which we are completely unaware like the disturbing IAT results that show 80% of test-takers have pro-white associations.
This make us doubt our adaptive unconscious decisions and we try to find a way to make or train them to be correct. Gladwell admits that being able to make good intuitive judgments doesn't just happen at random; instead:
“being able to act intelligently and instinctively in the moment is possible only after a long and rigorous education and