Blobal Business Management(Apple)
Executive summary
There is a rapid development in the information technology industry and any organization like Apple, involved in the development, innovation and marketing of such products must be well positioned strategically to manage. Apple has for the past 26 years has an exceptionally exemplary story. The company had a steady growth achieved through several highs and downs in its operation both in the local and international markets (Burrows, Green, & Grover, 2006). The worst time was in 1997, when Michael Dell, the Chief Executive Officer of Dell Computers (DELL) was asked to comment on the status of the company, and any way forwards from him as one experienced in the industry. As indicated by, he said the company should close down and the money returned to the shareholders. A few years later the company is rated as the best performer after a remarkable record in the 2005 annual sale of 32 Million iPod music players (Adamson & Andrew, 2007). The company has been vigorous in improving on the electronic gadgets in the market and innovating new gadgets that have made it audible through in the contemporary business management. This has been as a result of the institutional vision statement that says ‘man is a creator of change in the world’. Innovation and quality have been a distinguishing factor of Apple against its competitors in the market. In this paper, the contemporary issue of management has been followed up through the company’s past and present to realize its progress and positioning, and more so its success today.
Table of Contents
Executive summary 1
1. Introduction 4
2. The development of Apple Company in the past few years 5
3. Steven Jobs management styles 6
4. Tim Cook management styles 7
5. Differences and similarities between the two CEO 8
6. The trend Apple is undergoing under Tim Cook 9
7. How Apple will develop after the death of Steven Jobs 11
7.1 Political 11
7.2 Economic 11
7.3 Social 12
7.4 Technological 12
8.
There is a rapid development in the information technology industry and any organization like Apple, involved in the development, innovation and marketing of such products must be well positioned strategically to manage. Apple has for the past 26 years has an exceptionally exemplary story. The company had a steady growth achieved through several highs and downs in its operation both in the local and international markets (Burrows, Green, & Grover, 2006). The worst time was in 1997, when Michael Dell, the Chief Executive Officer of Dell Computers (DELL) was asked to comment on the status of the company, and any way forwards from him as one experienced in the industry. As indicated by, he said the company should close down and the money returned to the shareholders. A few years later the company is rated as the best performer after a remarkable record in the 2005 annual sale of 32 Million iPod music players (Adamson & Andrew, 2007). The company has been vigorous in improving on the electronic gadgets in the market and innovating new gadgets that have made it audible through in the contemporary business management. This has been as a result of the institutional vision statement that says ‘man is a creator of change in the world’. Innovation and quality have been a distinguishing factor of Apple against its competitors in the market. In this paper, the contemporary issue of management has been followed up through the company’s past and present to realize its progress and positioning, and more so its success today.
Table of Contents
Executive summary 1
1. Introduction 4
2. The development of Apple Company in the past few years 5
3. Steven Jobs management styles 6
4. Tim Cook management styles 7
5. Differences and similarities between the two CEO 8
6. The trend Apple is undergoing under Tim Cook 9
7. How Apple will develop after the death of Steven Jobs 11
7.1 Political 11
7.2 Economic 11
7.3 Social 12
7.4 Technological 12
8.
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