Bloomberg
Record: 1
Title:
Michael Bloomberg.
Authors:
Schrage, Michael
Source:
Adweek; 11/16/98, Vol. 39 Issue 46, IQ p8, 8p
Document Type: Interview
Subject Terms: *INTERVIEWS BLOOMBERG LP
Company/Entity:
BLOOMBERG LP DUNS Number: 942270000
People:
BLOOMBERG, Michael R. -- Interviews
Abstract:
Presents an interview with Michael Bloomberg, founder of news organization Bloomberg. Business strategies; Impact of cross branding on sales in Saudi Arabia; Impact of the Internet on brand building efforts of businesses; Philosophy.
Full Text Word Count: 4792
ISSN:
0199-2864
Accession Number: 1319472
Persistent link to this record (Permalink): http://search.ebscohost.com/login.aspx?direct=true&db=bch&AN=1319472&site=ehost-live
Cut and Paste: Michael Bloomberg.
Database:
Business Source Corporate
[pic]
Section: THE IQ Q&A
MICHAEL BLOOMBERG
Bloomberg's founder says service, not technology, is the key to his company's success, Interview by Michael Schrage
Michael Bloomberg's Bloomberg boxes have become an industry standard in a global financial services market where institutions pay a pretty premium for up-to-the-millisecond information and analytics.
Perhaps you've tuned into Bloomberg News Radio or read Bloomberg financial magazines. Maybe you've seen Michael Bloomberg's best-selling business autobiography, Bloomberg on Bloomberg. Sense a pattern here? Egomaniacal excess? Or just a man who has grown to love the challenge of building a global brand equity? The answer may lie in this interview.
For a man who made his fortune as a Salomon Bros. trader, Bloomberg has a branding sensibility that the equally eponymous Martha Stewart might envy. Less surprisingly, perhaps, he has an even keener sense for market opportunities and risk. You can take the man out of the trading desk but you can't take the trading desk out of the man.
More intriguingly,
Title:
Michael Bloomberg.
Authors:
Schrage, Michael
Source:
Adweek; 11/16/98, Vol. 39 Issue 46, IQ p8, 8p
Document Type: Interview
Subject Terms: *INTERVIEWS BLOOMBERG LP
Company/Entity:
BLOOMBERG LP DUNS Number: 942270000
People:
BLOOMBERG, Michael R. -- Interviews
Abstract:
Presents an interview with Michael Bloomberg, founder of news organization Bloomberg. Business strategies; Impact of cross branding on sales in Saudi Arabia; Impact of the Internet on brand building efforts of businesses; Philosophy.
Full Text Word Count: 4792
ISSN:
0199-2864
Accession Number: 1319472
Persistent link to this record (Permalink): http://search.ebscohost.com/login.aspx?direct=true&db=bch&AN=1319472&site=ehost-live
Cut and Paste: Michael Bloomberg.
Database:
Business Source Corporate
[pic]
Section: THE IQ Q&A
MICHAEL BLOOMBERG
Bloomberg's founder says service, not technology, is the key to his company's success, Interview by Michael Schrage
Michael Bloomberg's Bloomberg boxes have become an industry standard in a global financial services market where institutions pay a pretty premium for up-to-the-millisecond information and analytics.
Perhaps you've tuned into Bloomberg News Radio or read Bloomberg financial magazines. Maybe you've seen Michael Bloomberg's best-selling business autobiography, Bloomberg on Bloomberg. Sense a pattern here? Egomaniacal excess? Or just a man who has grown to love the challenge of building a global brand equity? The answer may lie in this interview.
For a man who made his fortune as a Salomon Bros. trader, Bloomberg has a branding sensibility that the equally eponymous Martha Stewart might envy. Less surprisingly, perhaps, he has an even keener sense for market opportunities and risk. You can take the man out of the trading desk but you can't take the trading desk out of the man.
More intriguingly,